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| Broadcast area | |
| Frequency | 97.9MHz (HD Radio) |
| RDS | 979WRMF |
| Branding | 97.9 WRMF |
| Programming | |
| Language | English |
| Format | Hot adult contemporary |
| Subchannels |
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| Ownership | |
| Owner |
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| History | |
First air date | March 17, 1957 (1957-03-17) |
Former call signs |
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Call sign meaning | Richard M. Fairbanks (previous owner) |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 20436 |
| Class | C |
| ERP | 100,000 watts |
| HAAT | 413 meters (1,355 ft) |
Transmitter coordinates | 26°34′30.7″N80°14′31.1″W / 26.575194°N 80.241972°W /26.575194; -80.241972 |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | |
WRMF (97.9FM) is acommercial radio station inPalm Beach, Florida. It serves the northern sections of theMiami metropolitan area, includingWest Palm Beach andFort Lauderdale. The station airs ahot adult contemporaryradio format and is owned byHubbard Broadcasting. The studios and offices are on Northpoint Parkway inWest Palm Beach. For the past three decades, WRMF has been at or close to #1 in the West Palm Beachradio market ratings.
WRMF has aneffective radiated power of 100,000 watts. Thetransmitter is inLake Worth, west ofU.S. Route 441.[3] WRMF is licensed to broadcast in theHD Radio digital format.[4][5] The HD2 subchannelsimulcasts thetalk radio format onsister stationWFTL. The HD3 subchannel carriesHaitian Creoletalk andcontemporary hits from co-ownedWPBR. The HD4 subchannel carries acaribbean radio format.
On March 17, 1957, the stationsigned on as WQXT-FM, the FM counterpart to WQXT (nowWPBR), under the ownership of the Flame Radio & TV Corporation.[6] Theysimulcast afull servicemiddle of the road format of adult popular music and news, with national shows from theABC Radio Network. The studios were located on Lake Worth Beach.
In 1963, WQXT-AM-FM were sold to Fairfax Broadcasting.[7] The following year, the FM station'scall sign was changed to WWOS, standing for Wonderful World of Stereo," when the station began broadcasting inFM stereo full time. In 1971, the simulcast with WQXT ended, as WWOS switched toProgressive Rock using the call letters WMUM for "The Mother."
The station was sold in 1971 to Robert M. Weeks, who also owned WJNO (nowWBZT).[8] The FM station became WJNO-FM, "J-98", switching to analbum rock format.
WJNO-AM-FM were acquired by Richard M. Fairbanks in July 1979.[9] The FM station's call letters were changed to WRMF in January 1980, representing the owner's initials. Nearly a year later in December 1980, WRMF dropped its album rock format and switched to anadult contemporary format.[10] When the 1990s rolled along, its format would later begin picking up the tempo and its format moved into ahot adult contemporary format by the middle of the decade.
In the 2010s, WRMF was acquired byAlpha Media, based inPortland, Oregon. On September 27, 2018, Alpha Media agreed to sell its cluster in West Palm Beach toHubbard Radio.[11] The sale, at a price of $88 million, was consummated on January 23, 2019.
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