| Silent; former simulcast ofWOBM-FM,Toms River | |
|---|---|
 | |
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| Broadcast area | Monmouth–Ocean County, New Jersey |
| Frequency | 1310kHz |
| Branding | 92.7 WOBM |
| Programming | |
| Format | Adult contemporary |
| Ownership | |
| Owner |
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| History | |
First air date | 1926 (1926) |
Former call signs |
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Call sign meaning | Ocean,Burlington,Monmouth |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 14895 |
| Class | B |
| Power |
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Transmitter coordinates | 40°13′47.4″N74°5′25.5″W / 40.229833°N 74.090417°W /40.229833; -74.090417 |
| Translator | 96.7 W244EE (Asbury Park) |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | wobm |
WOBM (1310kHz) is anadult contemporaryAM radio station serving southernMonmouth and northernOcean County, New Jersey. Licensed toAsbury Park, its studios are located inToms River and its transmitter is inTinton Falls. The station is owned byTownsquare Media.
The station began in 1926 as WDWM inNewark; it moved to Asbury Park as WCAP (for City of Asbury Park) in 1928.[2] In 1950, the station was purchased by theAsbury Park Press and renamed WJLK[2] as a sister station toWJLK-FM, which the newspaper placed on the air on November 20, 1947. The stations emphasized news coverage, using the paper's resources to produce 15-minute newscasts at the top of each hour, and a wide variety of programs including various types of music, talk and interviews.
In 1989, the newspaper sold the two stations to Devlin and Ferrari Broadcasting Company of New York for $12.5 million. The ownership changed again and during the time between the sale by thePress and the present day, various formats were tried, includingoldies,big band music andcountry.
The station held the WJLK call sign until November 4, 1996, and was called WADB from that date until September 18, 2008.[3]
On June 25, 2007, WADB became a full-timeESPN Deportes Radio affiliate, broadcastingsports programming in Spanish. Six months later, in January 2008, it became aFox Sports Radio affiliate and adopted the slogan "National Sports with a Shore View". WADB mostly broadcast Fox Sports Radio programming. The station also broadcastsLakewood BlueClaws minor league baseball along with sister stationWOBM.
Millennium Radio renamed the station WBUD on September 18, 2008, before changing the name back to WADB on June 4, 2009.[3]
On September 3, 2010, WADB changed its format to oldies, simulcasting WOBM. Both stations continue to broadcast Lakewood BlueClaws minor league baseball and play-by-play of high school sports. On May 19, 2014, WADB changed its formatnews/talk.[4] On January 3, 2017, WADB returned to an oldies format, branded as "Beach Radio".[5]
On February 1, 2022, at 10 am, after playing "Thunder Road" byBruce Springsteen, WADB changed its format from oldies to country, branded as "Cat Country 96.7/104.1", with the first song being "Cold as You" byLuke Combs. The "Cat Country" branding was shared withAtlantic City sister stationWPUR.[6]
On July 10, 2023, WADB dropped the country format and began simulcasting theadult contemporary format ofWOBM-FM, expanding that station's coverage ofMonmouth County; the format change also ended the simulcast with WOBM AM, which began simulcasting WJLK.[7] The "Cat Country Jersey Shore" website was then redirected to the WPUR website.[8] WADB's call sign was changed to WOBM on July 31, 2023.[9]
WOBM AM wentsilent in March 2025. The shutdown was part of a series of closures of under-performing Townsquare Media stations; WJLK AM, the former WOBM, also concurrently suspended operations.[10] Townsquare COO Erik Hellum told trade publicationInside Radio that the stations were closed because high expenses related to their tower leases and utilities had led to financial losses.[11]