| |
|---|---|
| Broadcast area | La Crosse, Wisconsin |
| Frequency | 96.1MHz |
| Branding | Mix 96.1 & 97.9 |
| Programming | |
| Language | English |
| Format | Adult contemporary |
| Affiliations | |
| Ownership | |
| Owner | Magnum Broadcasting, Inc |
| WTMB,WBOG,WKBH-FM,WQCC | |
| History | |
First air date | March 11, 1992 (1992-03-11) (as WTRL-FM) |
Former call signs |
|
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 39627 |
| Class | C2 |
| ERP | 44,000watts |
| HAAT | 160 m (525 ft) |
Transmitter coordinates | 44°1′32.00″N90°48′58.00″W / 44.0255556°N 90.8161111°W /44.0255556; -90.8161111 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | wlxrradio |
WLXR (96.1FM, "Mix 96.1 & 97.9") is aradio station broadcasting anadult contemporary musicradio format. Licensed toTomah, Wisconsin, United States, the station serves the greaterLa Crosse area. The station is owned by Magnum Broadcasting[2] and features programming fromAP Radio,Compass Media Networks andPremiere Networks.[3] The station no longer broadcast in HD radio.[4]
The station was assignedcall sign WTRL-FM on August 8, 1990. On February 7, 1992, the station changed its call sign to WBOG, again on February 3, 1997, to WUSK, and on October 20, 2000, to WXYM.[5] From 2019 to 2020, the station re-broadcast on 107.1 fromWKBH-FM HD3 until it became "Alt 107.1."[6] On September 7, 2021, WXYM addedElvis Duran for mornings.
On May 14, 2023, Magnum Communications changed the call sign from WXYM to WLXR-FM, which was the former call sign forWEQL. On May 29, the call sign changed again, to WLXR.
On May 19, 2025, WLXR shifted its format to adult contemporary, branded as "Mix 96.1 & 97.9", simulcasting on translator W250AZ 97.9 FM La Crosse.[7]
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