| Broadcast area | Fayetteville metropolitan area |
|---|---|
| Frequency | 102.3 (MHz) |
| Programming | |
| Format | Contemporary Christian |
| Ownership | |
| Owner | Educational Media Foundation |
| History | |
First air date | 1964 |
Former call signs | WAGR-FM (1964–1972) WJSK (1972–1998) WFNC-FM (1998–2009)[1] |
Call sign meaning | WFayetteViLle |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 41311 |
| Class | A |
| ERP | 6,000watts |
| HAAT | 82 meters (269 ft) |
Transmitter coordinates | 34°35′58″N79°00′33″W / 34.59944°N 79.00917°W /34.59944; -79.00917 |
| Links | |
Public license information | |
| Website | klove |
WFVL is aK-Love-affiliatedContemporary Christianradio station in theFayetteville, North Carolina, United States, market which broadcasts on 102.3 FM.
Prior to March 9, 1998, this station was aCountry station inLumberton, North Carolina with the call letters WJSK. Al Kahn, who boughtWAGR in January 1957, signed WJSK on the air in 1964[3] and took the station's letters from the names of his sons Jeff and Steve Kahn.[4]
After Messa Corp. bought the stations from Southeastern Broadcasting Corp. in July 1992, WJSK and WAGR ended their tradition of airing only Lumberton high school football and began carrying games involving otherRobeson County teams.[5]
In 1993, Arthur DeBerry and Associates ofDurham bought WAGR and WJSK.[6]
Cape Fear Broadcasting bought the station in 1998 and changed the call sign to WFNC-FM.
In 1999, Cape Fear Broadcasting announced the sale of its stations toCumulus Broadcasting. This sale was challenged byOcean Broadcasting ofWilmington, North Carolina because it would give Cumulus 6 FMs and an AM in Wilmington, and about 55 percent of market revenue.[7]
Until 2006, this station aired the same programming astalk radio stationWFNC[8] WFNC-FM then simulcastWFVL[9] until 2009. On March 30, 2009, the simulcast with WFVL 106.9 FM ended when the station (nowWMGU) changed formats toUrban adult contemporary. Theoldies format continued without 106.9 FM[10][11] and on April 1, 2009, the WFVL call sign replaced WFNC-FM on 102.3 FM.[1]
Educational Media Foundation bought WFVL from Cumulus in exchange for aLouisiana station. EMF changed WFVL to theK-LOVEContemporary Christian format.[12]