 | |
| Broadcast area | Memphis, Tennessee |
|---|---|
| Frequency | 1180kHz |
| Branding | La Jefa 99.3 FM - 1180 AM |
| Programming | |
| Format | Regional Mexican |
| Ownership | |
| Owner | Butron Media Corporation |
| WGSF | |
| History | |
First air date | 1987 (as WPLX Collierville, TN, at 1170) |
Former call signs | WWEE (1985–1987) WPLX (1987–2012) KXIQ (2012–2014) WUMY (2014–2017) |
Former frequencies | 1170 kHz (1989–2009) |
Call sign meaning | W-GUEss (former format) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 52906 |
| Class | D |
| Power | 5,000watts day 3,500 wattscritical hours 26 watts night |
Transmitter coordinates | 35°8′31.00″N90°8′6.00″W / 35.1419444°N 90.1350000°W /35.1419444; -90.1350000 |
| Translators | 99.3 W257CY (Memphis, Tennessee) 101.5 K268DA (Memphis, Tennessee) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | www |
WGUE (1180kHz) is a commercialAMradio station inTurrell, Arkansas, serving theMemphis metropolitan area. WGUE is owned by Butron Media Corporation and airs aRegional Mexicanradio format. Thetransmitter is off Legion Road inWest Memphis, Arkansas.[2]
WGUE broadcasts with 5,000watts by day. But becauseAM 1180 is aclear channel frequency reserved forClass AWHAM inRochester, New York, WGUE must drastically reduce power at night to 26 watts (duringcritical hours it operates with 3,500 watts). WGUE programming is also heard in the Memphis area on anFMtranslator station at 99.3MHz.
In April 1987, the station firstsigned on asWPLX.[3] It was a 1,000 wattdaytimer, broadcasting on 1170 kHz and licensed toCollierville, Tennessee.
On December 15, 2009, the station switched from 1170 to 1180 and moved its city of license to Turrell, Arkansas. In 2012, thecall sign becameKXIQ.
On January 1, 2014, KXIQ changed format fromtalk radio toclassic country, branded as "Y 105.5" (simulcasting on FM translator W288BJ 105.5 FM), and changed call letters toWUMY on January 15, 2014. On January 24, 2014, WUMY rebranded its station from "Y 105.5" by adding another translator as "Big Country 105.5/100.1".
On November 30, 2017, WUMY swapped call signs with sister stationWGUE and took on the "Guess FM" classic hits format that had been on that frequency. While on 1180, Guess FM was associated with three translators, adding W257CY on 99.3 MHz.
On June 15, 2018, Memphis First Ventures filed to sell WGUE and W257CY to Butron Media Corporation for $799,000. Butron Media Corporation is owned by Sergio Butron and Ivette Butron Ramos and also manages the heritage Spanish-language station in Memphis,WGSF "Radio Ambiente", under a time brokerage agreement.[4] Butron also acquired the construction permit for a second translator facility, K268DA on 101.5 MHz; the remaining translators were paired with other stations as part of the sale of the Mighty Media Group cluster.[5] The sale to Butron Media was consummated on August 27, 2018.
In August 2018, Guess FM moved toWOWW 1430 and 97.7,[5] making way for WGUE to be relaunched asLa Jefa with a Regional Mexican format.
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | Transmitter coordinates | FCC info |
|---|---|---|---|---|---|---|---|---|
| K268DA | 101.5FM | Memphis, Tennessee | 148303 | 250 | 70 m (230 ft) | D | 35°8′31.3″N90°8′6.3″W / 35.142028°N 90.135083°W /35.142028; -90.135083 (K268DA) | LMS |
| W257CI | 99.3FM | Memphis, Tennessee | 149678 | 99 | 289.8 m (951 ft) | D | 35°9′16.3″N89°49′20.3″W / 35.154528°N 89.822306°W /35.154528; -89.822306 (W257CI) | LMS |
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