Vladan Matijević (Serbian-Cyrillic: Владан Матијевић; born 16 November 1962 inČačak,SFR Yugoslavia) is aSerbian writer. He worked for eighteen years as an engineer inPančevo's chemicalbase factory before completing his university education, graduating in Philosophy. Since 2005, he has been director ofNadežda Petrović Gallery in his native town, where he lives with his two daughters. He is a widower, his deceased wife Sonja's grandmother was Combat Veteran of Partizan Brigade inBor, who saved the life of her later husband ImreTiszmer.[1]
Matijević is a multiple laureate of Serbian literary awards. He said in interview that he tries to write as little as possible. Nevertheless, he has created a considerable body of literary work. His most successful novelMoments of Joy has been published in French, Spanish, German, Italian, Russian, and Macedonian. In 2009, he took part in theNew Literature from Serbia event organised by the Austrian literary society Podium, where he read fromMoments of Joy on the stage at theViennese coffee house Prückel. The passage was subsequently read by an actress in German. In 2011, a collection of four short stories was published as a multilingual edition in Albanian, Hungarian, Bulgarian and Romanian. In the same year, he participated in theSalon international du livre de Québec, theLeipzig Book Fair, and the multinational cultural programLiterature in Flux, organised by the HALMA Network and the InternationalCanetti Society. There were readings on board ships in the harbours of European cities along theDanube, he read inRuse,Cetate,Belgrade,Novi Sad andBudapest. Matijević was a Serbian representative at theEuropean Literature Nights 2013 inParis. In 2014, an English edition of his novelVery Little Light was published. In 2016, a half-hour conversation between Matijević and the writerAleksandar Gatalica was broadcast byRTS as part of the program seriesKnjiževni dijalog (Literary Dialogue). He participated in theBeijing International Book Fair 2017. In June 2018, he was invited by theAndrić Institute toAndrićgrad, where he talked about his work in a public discussion and answered questions from the audience.[2][3][4][5][6][7][8][9][10][11][12][13]
In an interview withGloria magazine, the writer was to associate each letter of the alphabet with anaphorism; some examples follow:
B -Belgrade: A city where I have experienced many delightful moments.
E -European Union: We have been taking big steps for decades, and we have not come closer for a millimeter. Maybe it is a SerbianFata Morgana.
G -Gandhi: prevailed without violence against the Empire and liberated the country. A fact that sounds like amyth.
H -Harem: after the liberation from theOttoman Turks, some of ourVojvodes tried to preserve this wonderful oriental institution but were destroyed by European influence and premature Serbianemancipation.
P -Process: the best prose work of the Twentieth century.
Since the second half of the 20th century, there are graduate marketing professionals in all areas of life. Advertising has become the greatest need of each person, it does not know any toothpaste to use, nor any food to eat, nor in what bed it wants to sleep until it is explained to the person by an advertising expert. I notice that today it is especially important that is something inexpensive. And that's why everything became cheap. Such are our lives as well. Soon they will also go on sale. With the emergence of the internet, the phenomenon of advertising has reached its peak.[15]
