| National tour byThe Rolling Stones | |
 | |
| Location | North America |
|---|---|
| Associated album | Tattoo You |
| Start date | 25 September 1981 |
| End date | 19 December 1981 |
| Legs | 1 |
| No. of shows | 50 |
| Box office | US $52 million ($179.85 million in 2024 dollars) |
| The Rolling Stones concert chronology | |
| |
TheAmerican Tour 1981 was a concert tour by English bandthe Rolling Stones, promoting their albumTattoo You (1981). The tour visited stadiums and arenas in the United States, and it became the largest grossing tour of 1981 with $50 million in ticket sales. Roughly 2.5 million concert goers attended the concerts, setting various ticket sales records.[1] The 5 December show inNew Orleans set an indoor concert attendance record which stood for 33 years.
Initially, singerMick Jagger was not interested in another tour, but guitaristsKeith Richards andRonnie Wood were, as were elements of the press and public. Jagger eventually relented.[2]As with previous tours, the American Tour 1981 was promoted byBill Graham.
The band rehearsed atLong View Farm,North Brookfield, Massachusetts, from 14 August to 25 September 1981.[3] and played a warm-up show at the Sir Morgan's Cove club inWorcester, Massachusetts on 14 September.[4] Although they were billed as Little Boy Blue & The Cockroaches, word got out and some 11,000 fans pushed and shoved outside the 300-capacity venue.[4] TheMayor of BostonKevin H. White stopped the notion of further public rehearsals, saying, "The appearance here of Mr. Jagger is not necessarily in the public interest."[4]
The tour's elaborate and colorful stage was the work of Japanese designer Kazuhide Yamazaki.[5] "Most concerts that took place outdoors at the time were played during the day," recalled Jagger, "probably because it was cheaper, I don't know. So we had the bright, bright primary colors... and we had these enormous images of a guitar, a car and a record—an Americana idea—which worked very well for afternoon shows."[5]
Most shows later in the tour featured acherry picker and the release of hundreds of balloons at the show's end.[6] During the Los Angeles Memorial Coliseum[7] stops on the tour, the band played a Friday and Sunday show and USC had a football game in between on Saturday. As a televised football game, viewers could see the full stage set-up and often field goals would land on stage at the East end zone. While all opening bands were received well, the still unknown to the large audiencePrince barely got through three songs before being booed off.[8]
The tour was the largest-grossing tour of 1981, and for several years to come. It grossed $50 million in ticket sales when the average ticket price was $16. Roughly 2.5 million attended the concerts. The Stones set many records that remain unbroken. TheJFK Stadium shows in Philadelphia prompted nearly 4 million postcard requests for tickets (a method used at the time to prevent scalping); requests for the five arena shows in theNew York metropolitan area were in the millions.[1]The New York Times stated, "The tour is expected to be the most profitable in the history of rock & roll; its sheer size has been staggering...ticket requests for these shows ran into the millions..."[1] The tour indeed did turn out to be profitable: the Stones were estimated to have reaped about $22 million after expenses.[9]
The tour also was an early milestone for the rock industry by selling advertising rights toJōvan Musk.[10] Jōvan paid $1 million to put their name on Stones tickets.[11] This attracted considerable attention in the business media, as Jōvan's image of a pleasant fragrance was at odds with the Stones' bad boys image.[12] But the Stones behaved well on tour, and rock tour corporate sponsorships soon became the norm.[12]
In another marketing first, the 18 December performance atVirginia'sHampton Coliseum on Keith Richards' 38th birthday, was broadcast as "The World's Greatest Rock'n'Roll Party", onpay-per-view and in closed circuit cinemas.[13] It was the first such use of pay-per-view for a music event. When a fan ran onstage during the show, Keith Richards hit him with his guitar.
Also of note was the 14 December performance atKansas City'sKemper Arena. Former Stones guitaristMick Taylor joined the band for a large part of the performance.[13] Ronnie Wood was not happy with Taylor, however: "[He was] bulldozing through parts of songs that should have been subtle, ignoring breaks and taking uninvited solos."[9] Other guests during the tour wereTina Turner (who would sing "Honky Tonk Women"),Chuck Leavell,Tower of Power, andSugar Blue.[13] Turner,People reported, had toured with the Stones in 1966 and 1969, and Jagger admitted he had "learned a lot of things" from her.[14]
The 1 October performance at theRockford MetroCentre inRockford, Illinois was added to the tour as a result of a petition drive by local radio stationWZOK, which attracted more than 35,000 signatures.[15]
In general, there was less backstage debauchery on the tour than on many previous outings.[1] This was largely due to Richards having overcome his well-known heroin addiction;[1]The New York Times wrote of Richards, "He looks healthy, he is playing brilliantly and his backup vocals are often so lusty that they drown out Mr. Jagger, who is working harder to hold up his end of things as result."[1] However, this and the 1982 tour were the last tours on which Richards contributed the majority of backup vocals; for future tours, backup singers were enlisted.
Several of the concerts were recorded and selected songs were released on 1982's liveStill Life.[16] TheHal Ashby-directedconcert filmLet's Spend the Night Together was released in 1983. Possibly due to the film, most of the shows on this tour were professionally recorded.
It was the Stones' last tour of the United States until1989.
The usual set list was:[13]
For the first dozen or so shows most of the set list was moved around to find the most comfortable feel for the concerts.
Beyond the first five shows "Tops" and "Mona" were not played (though neither were ever played on the same night, they did not occupy the same location in the set list). Up until the shows in New Jersey "Down the Road Apiece" and "Street Fighting Man" both made a few appearances. "Star Star" was added into the set for every gig in between and including Boulder and both Orlando shows (with the sole exception of the second show in Boulder). "All Down the Line" was played 18 times in the first 24 regular gigs. The six exclusions were the first 4 regular shows and the 2 first shows in November.[6]
The 21 November concert in St. Paul, MN was memorable becauseJesse Ventura, who worked as a body guard on theTour of the Americas '75, did the introduction, as he had on their 1978 North American tour.[citation needed]
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