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 Teh Botol Sosro bottle, design shown used since 1974 | |
| Manufacturer | Sosro |
|---|---|
| Origin | Indonesia |
| Introduced | 1970; 56 years ago (1970) |
| Website | Official website |
Teh Botol ("bottled tea" inIndonesian) is an Indonesianjasmine tea drink produced by the companySosro and sold worldwide. It is sweetened and usually served cold. In addition, Sosro also sells the tea in signature glass bottles as well asTetra Pak andplastic bottle packaging.
The Sosro brand, a well-known tea brand in Indonesia[citation needed], is taken from the Sosrodjojo (aka Souw Seng Kiam) family name, the owners of the company. They started the business of marketingjasmine tea based inSlawi, a small town inCentral Java province, in 1940. The first brand was calledTeh Cap Botol ("bottle brand tea").
In 1965, theCap Botol jasmine tea was first introduced toJakarta by promoting the product withfree samples under the marketing name ofcicip rasa. During the free tasting promotion, the jasmine tea was brewed on the spot, but the time required for brewing was too long for some of their more impatient customers. To overcome this problem, the promotion staff brewed the tea in the office before going to the promotion location and poured the ready-to-consume jasmine tea into big pots and pans. However, this technique did not solve the problem; the tea in large pots and pans spilled over on the way before they reached the location. Another solution was found by placing the brewed jasmine tea in clean used glass bottles, which were normally used for packing soda, soy sauce and other products. It was successful and gave birth of theteh botol (or bottled tea) brand name in 1969. The official name wasTeh Botol Sosro.[1]
The first bottles were introduced in 1970. In 1972, they redesigned the bottles. In 1974, with the establishment ofPT Sinar Sosro (a company producing the Teh Botol Sosro) in Ujung Menteng (part ofBekasi at that time) again redesigned the bottle which remains in use today.[2][3]
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