Tamako Market[a] is a Japaneseanime television series produced byKyoto Animation, directed byNaoko Yamada, and written byReiko Yoshida.Tamako Market centers of a young girl named Tamako Kitashirakawa, the daughter of a mochi shop owner located inside ashopping district in Kyoto'sKamigyo Ward as her life becomes complicated with friendships, rivalries and the arrival of a peculiar bird, named Dera Mochimazzi, from a nearby tropical island.
The series aired in Japan between January 10 and March 28, 2013. The anime has been licensed in North America bySentai Filmworks and adapted into English. A film sequel,Tamako Love Story, premiered in Japan on April 26, 2014, paired with a short film titledDera-chan of the Southern Islands. In 2023, Kyoto Animation announced a new project to celebrate the anime's 10th anniversary.[2] TheTamako Market series and theTamako Love Story movie were later screened in theaters in June 2023.[3]
The former headquarters of the16th Division of theImperial Japanese Army inFushimi, now operates as Kyoto Seibo Gakuin High School, used as a model for Usagiyama High School.
Tamako Kitashirakawa is the eldest daughter of a family which runs the Tama-yamochi shop in the Usagiyama Shopping District (うさぎ山商店街,Usagiyama Shōtengai). One day, Tamako encounters a strange talking bird named Dera Mochimazzi who comes from a distant land searching for a wife for his country's prince. After becoming overweight from eating too much mochi, Dera ends up becoming a freeloader in Tamako's home.
The series follows the everyday life of Tamako, her friends, family and neighbors, and this peculiar bird. As well as keeping track to the main course of events,Tamako Market and the followingTamako Love Story film cover the emotional lives of the characters, particularly Tamako's childhood friend Mochizō's crush on her and both of them being too shy to open up to each other.
Thetitle character and themain protagonist of the series, Tamako is a kind, cheerful and somewhat clumsy first-year in high school whose family runs amochi shop in their town's shopping district called Tama-ya. She enjoys her high school life and the baton club with her friends Kanna and Midori. She helps her family run the shop and invent new kinds of mochi. Her birthday is onNew Year's Eve and is often forgotten due to the busy schedule, but Tamako devotes herself to helping in the shop. Tamako is nervous about public speaking and has problems swimming in addition to being somehow clumsy. Tamako is shown to be rather slow in catching up with some things, particularly regarding people's feelings about love. She is one of the few characters that does not know Mochizō has a crush on her, and she fails to pick up on her sister's crush. Tamako feeds Dera mochi on a regular basis, and she feeds him too much for his size, making him bloated and unable to fly properly.
Mochizō is Tamako's childhood friend whose family also runs a mochi shop called Ōji-ya or in the new name Ricecake Oh!Zee, a mochi shop located across from Tama-ya. Though their fathers are not on good terms due to business competition, he and Tamako are good friends. He is in love with Tamako, and has been in love with her for a few years. Since their bedroom windows face each other, Mochizo and Tamako often talk via a"cup and string" system that he made when they were kids. He is shown to be nervous with public speaking, despite telling Tamako to let him take over speaking in the shopping district meeting. His name comes from the fact that he was born on Mochi Day (October 10).
Dera is a bird that speaks Japanese, with a little bossy tone, that ends up staying at Tamako's house. He is a noble attendant for a royal court from a tropical island and was on journey to find a bride for its prince. However, after gaining an affinity for mochi, he has put on a lot of weight and thus cannot fly properly anymore, only being able to manage short distances before he runs out of breath. He is often just referred to as "Bird" (鳥,Tori) by Tamako's family, or simply "Dera-chan" (デラちゃん) by Tamako, as his surname sounds very similar tomochi mazui (もちまずい, lit. "bad tasting mochi"). Dera maintains that he is rather versed in the ways of love, sometimes giving Mochizō and Midori love advice on their respective crushes on Tamako. Dera is rather full of himself as well, which usually stems from a series of misunderstandings. He believes anyone that sneezes in his direction is in love with him, he himself having a crush on Shiori. His body contains a communication system used by the prince to communicate with him, although it only works when Dera is unconscious, thus he has no memories of any time the prince attempts to contact him. In his unconscious state, he can also be hooked up to video devices and used like a projector.
Midori is Tamako's classmate and childhood friend, as well as captain of her school's Baton Club, which Tamako and Kanna are also members of. Her grandparents own and run a toy shop in the town's shopping district called Tokiwa-do. Midori loves and cares about Tamako so much that she gradually begins to think more and more about the nature of her feelings as romantic love. This ambiguity only intensifies towards the end of the series, when the plot begins to imply her equality to Mochizo in terms of attachment to Tamako.
Kanna is a high school student in the same year as her friends, Tamako and Midori, and is a member of the baton club. She is the daughter of a carpenter who works in the same shopping district as Tamako and her family. A relaxed and laid back girl, Kanna does not care what anyone else thinks and is not easily swayed, however she does have a fear of heights and appears to have an allergy of birds. Kanna is often portrayed as rather eccentric, and usually wears a straight and expressionless face despite being fun and a good friend. Kanna is the only character who knows about Midori’s potential feelings for Tamako, which she comments on with the words “everyone can love who they wants”.
Shiori is one of Tamako's classmates and a member of the badminton club. She is a knowledgeable and resourceful girl, with a serious, cool personality. However, it is shown that while she is quiet and often mistaken as distant, she is actually extremely shy and later becomes good friends with Tamako. Dera has fallen for her, though she does not reciprocate his feelings.
Anko is Tamako's younger sister, who is in fourth grade. She is less practical than her older sister, and is a more fashion conscious girl. She often demands that she be called just "An", as she feels "Anko" is too childish. She is named afterred bean paste.
Mamedai is Tamako's father, who runs the family's mochi shop. He has a rivalry with Gohei Ōji, and they are often seen in front of their shops arguing, to which Tamako and Mochizō have to resolve. Tamako's father is a traditionalist, and does not care much for special mochi. He often mocks the sign of Gohei's shop, Ricecake Oh!Zee, commenting that it is ridiculous.
Fuku is Mamedai's father and Tamako's grandfather, who lives with her family and helps run the mochi shop. He is rather laid back and lenient, especially towards Tamako and Anko, in contrast towards his son, who is much harsher on his two daughters. His and Mamedai's names together are a reference tomame daifuku.
Gohei is Mochizō's father, who runs the Ōji-ya shop. While Tamako's father sees Mochizō as a spy whenever he enters his shop, Gohei is on friendly terms with Tamako, as they both greet each other normally whenever they meet. Tamako does not think that his shop's name is ridiculous, and she praises his new sign above the shop when it is installed. Gohei is highly inventive with his mochi, taking advantage of non-Japanese holidays such as Valentine's Day in order to make different types of special mochi. This is one of the main arguments he has with Tamako's father.
The owner of the record store in the Usagiyama Shopping District, who has a habit of putting on fitting records at appropriate times. He was once in a band with Mamedai.
Choi is a fortune teller from the southern island that Dera comes from who is sent to check up on Dera and help him search for a bride for the Prince. She ends up staying with Tamako until Dera's communication function can be fixed. She assumes that Tamako is the Prince's bride due to a mark on her neck. It is hinted that she has feelings for the Prince. Despite this, she is very diligent in her search for the Prince's bride.
Mecha is a prince from the southern island that Dera comes from. He communicates through a projector that comes out of Dera's eyes, which usually goes unanswered as Dera's projections only work when he's unconscious, thus having no memory of the communications.
TheTamako Market anime television series is produced byKyoto Animation and aired onTokyo MX between January 10 and March 28, 2013. While the series consisted of the majority of staff from theK-On! anime, it is directed byNaoko Yamada and the script is written byReiko Yoshida.[6] The art director is Ikuko Tamine and the character designs are provided byYukiko Horiguchi. The sound director is Yota Tsuruoka and the music is composed by Tomoko Kataoka.[7] Bonus short episodes are included with the Blu-ray Disc and DVD volumes, which began release from March 20, 2013.[8]
A film sequel, titledTamako Love Story (たまこラブストーリー), premiered in theatres in Japan on April 26, 2014, paired with a short film featuring Dera titledDera-chan of the Southern Islands, directed byTatsuya Ishihara.[9] The feature film was produced by the same staff and featured the same cast as the television series.[10] The film's opening theme is "Koi no Uta" (恋の歌) by Mamedai Kitashirakawa (Keiji Fujiwara). The film's ending theme is a different version of "Koi no Uta" sung by Aya Suzaki and the film's main theme song "Principle" (プリンシプル) is also by Suzaki. Unlike the anime series, which focuses on everyday life comedy, the film focuses more on romance and drama.
The opening and ending themes respectively are "Dramatic Market Ride" (ドラマチックマーケットライド,Doramachikku Māketto Raido) and "Neguse" (ねぐせ; Bedhead), which are both performed byAya Suzaki under her character name Tamako Kitashirakawa.[11] Each theme songs received an individual album. The album for the opening theme, "Dramatic Market Ride", was released on January 25, 2013,[12] while the album for its ending theme "Neguse" was released that very same day.[13]
The anime and the film has been licensed in North America bySentai Filmworks and streamed onHoopla andAnime Network Online with the latter being moved toHidive in 2017.[18] It is also streamed in the United Kingdom onAnime on Demand.[19]Anime Limited acquired the series for distribution in the United Kingdom and Ireland.[20] An English dub of the series debuted in November 2018.[4][21] Anime Limited also acquired the film for release in the United Kingdom and Ireland.[20] The series also aired inAnimax in Asia.
A complete collection of the entireTamako Market series and the film,Tamako Love Story was released viaSection23 Films in North America on June 2, 2020 with Japanese and English audio, complete with textless credits.[22]
Alight novel titledTamako Market, written by Mutsuki Ichinose and illustrated byYukiko Horiguchi, was published by Kyoto Animation on April 8, 2013.[23]
Carl Kimlinger ofAnime News Network gave the anime an overall score of B, praising the light atmosphere and sense of fun while criticizing the characters for lacking enough depth to be memorable.[24]
In a 2016 article written by Linda Lombardi of theAssociated Press, fans visited Kamigyo Ward's Demachi Masugata Shotengai in which, locals go to the fishmonger, produce vendor or pharmacy, or eat at a neighborhood restaurant. After the series ended, fans still visited a fish shop there with a notebook left outside for visitors to sign.[25]
