Shaadi.com began as Sagaai.com[3] in 1997.[4] Its founder,Anupam Mittal, changed its name to Shaadi.com in 1999, believing it to be a more marketable name.[3] Its initial success was primarily amongnon-resident Indians,[3][5] asInternet adoption across India was poor at the time, and conservative parents were hesitant toarrange marriages through a newstartup.[3][5] Despite some early personnel troubles, Shaadi.com saw success over the next fifteen years as Internet adoption increased and people became more receptive to online matchmaking.[3] By 2008, it had become the world's leading matrimonial website for Asians,[4] and had twenty million users by 2011.[6][7]
In addition to online matchmaking, Shaadi.com runs over one hundred Shaadi Centres, retail outlets that offer matchmaking-related services.[8][9] The first was opened in Mumbai in 2004.
In 2014, Shaadi.com launched Shaadi Cares, a social initiative to educate people regarding marital issues, including dowry anddomestic violence.
In 2016, Shaadi.com acquired Thrill Group, a startup that included two dating products, Frivil and Fropper, founded by expat entrepreneurs Josh Israel and Devin Serago.[12]
In February 2020, Shaadi.com was criticised in the United Kingdom for having an option to filter outScheduled Castes from algorithms, which was alleged to be caste-based discrimination in violation of the country'sEquality Act 2010. In response, Shaadi.com said that the option "works as an important proxy to determinelifestyle fitment" but that it did not "remove any community from user preferences."[13]
Business Today highlighted Shaadi.com as one of India's ten best marketers in 2007.[14]
Shaadi.com was chosen for The Best Hindu Matrimonial Website category inAbout.com's 2011 Readers' Choice Awards.[15]
Shaadi.com placed silver in the "Best Use of Ecommerce - Self (own) brands Product/ Services" category of the 2012 Indian Digital Media Awards.[16]
Angry Brides placed silver in the "Social Media - Best Use/Campaign on Social Network - Social Cause" category of the 2013 Indian Digital Media Awards.[17]
₹261 crore (US$31 million) (FY22)[1]
₹−13 crore (US$−1.5 million) (FY22)[1]