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| Formerly | Smart Books (2010-2012) |
|---|---|
| Company type | Children's entertainment brand |
| Industry | Media |
| Founded | June 2010; 15 years ago (2010-06) |
| Headquarters | Seocho-dong, Seoul, South Korea |
Key people | Kim Min-seok (CEO) Lee Seung-kyu (CFO) |
| Parent | The Pinkfong Company |
| Website | www |
Pinkfong (Korean: 핑크퐁) is an English-language South Korean children's educational brand ofThe Pinkfong Company (previously known as Smart Study and Smart Books Media), a South Koreaneducational entertainment company. Pinkfong content consists mainly of children's songs, the most famous of which is a version of "Baby Shark". The dance video associated with that song eventually became themost-viewed YouTube video with over 16 billion views as of June 2025. Their channel consists of songs, stories, and dances that are represented by a pinkfox named Pinkfong.
The company has more than 4,000 kids' songs, stories, video games and merchandise.[1][2][3]
Pinkfong began asThe Pinkfong Company at theirSeoul headquarters, in June 2010. It also has offices inLos Angeles, U.S. andShanghai, China. Its focus is children aged 1–5. By 2015, the company had released 520 mobile games, with core games like "Pinkfong Nursery Rhymes", and a program with central items including "Pinkfong English".[4]
Pinkfong Baby Shark - Kids Songs & Stories (previously titled as Pinkfong! Kids' Songs & Stories) is a YouTube channel for kids filled with preschool songs, nursery rhymes and stories. The songs and stories generally are of one to two minutes. They can also be in compilation videos. In addition to animation, some of them might includeclay animation and child actors.[5] The short length was made to accommodatecell phone views on both YouTube and The Pinkfong Company's education mobile apps.[2]
Pinkfong Wonderstar is an animated television series with two main animal characters named Pinkfong and Hogi. The two animal characters are a fox and a hedgehog who live in a town named Wonderville. These two characters interact with various people in Wonderville. Its first episode, named "Welcome to Wonderville" (previously titled as "Pinkfong and Hogi"), was released on June 27, 2019, forKBS2. It also released on December 3, 2020, forYouTube Originals.[6][better source needed]
| Title | Album details | Peak chart positions | |
|---|---|---|---|
| US [7] | UK [8] | ||
| Pinkfong Presents: The Best of Baby Shark |
| 100 | 29 |
| Title | Year | Peak chart positions | Certifications | Album | |||||
|---|---|---|---|---|---|---|---|---|---|
| US [10] | CAN [11] | IRE [12] | SCO [13] | UK [8] | WW [14] | ||||
| "Baby Shark" | 2015 | 32 | 39 | 22 | 12 | 6 | 38 | Pinkfong Presents: The Best of Baby Shark | |
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Media related toPinkfong at Wikimedia Commons