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| Formerly | MTL Blog Inc.(2013–2015) |
|---|---|
| Company type | Private |
| Industry | Media Advertising Computer software Technology |
| Founded | 2013; 13 years ago (2013)[1] inMontreal,Quebec, Canada |
| Founders | Charles Lapointe Joshua McRae |
| Headquarters | |
Key people | Charles Lapointe(CEO) Érik Desjardins(Ex-CTO)[1] |
| Services | Online services |
| Website | www |
Narcity Media Inc. is a Canadian onlinemedia company that owns and operates Narcity andMTL Blog. The company was founded inMontreal,Quebec in 2013 as MTL Blog Inc., and converted into Narcity in 2016 when it expanded into the rest of Canada. Narcity Media is headquartered inToronto,Ontario and maintains an office in Montreal.[1] The company focuses on creating content for millennials and Gen Z’s in bothCanada and theUnited States.
In 2013, the company was created asMTL Blog Inc. and focused on creating content for millennials inMontreal.[2][1][3]
In 2014, the company started offeringsponsored content to its clients rather than just display advertising. This generated some controversy with some users pointing out editorials that were labeled as sponsored.[4] In 2015, MTL Blog Inc. was renamed to Narcity Media Inc. and the agency division was created to cater to both brands.[5]
In 2016, the company expanded toVancouver and across the rest ofCanada.[6] It also partnered withTelefilm Canada in October 2016[7] to distribute a video series featuring Canadian celebrities such asCharlotte Cardin andKardinal Offishall.[citation needed]
In 2016, the company launched an "Anti-Ad Blocking" feature on all of its websites, forcing users to either whitelist the website or login throughFacebook.[6][8]
In 2019, Narcity Media expanded its offerings to the United States, creating Narcity USA, where content is being published in many states, includingGeorgia,Florida andTexas.[9]
In 2020, Narcity partnered with Interac to distribute a video series featuring small businesses across Canada. This campaign was selected as a finalist at the Digiday Content Marketing Award in the category of ‘Best Use of Native Advertising/ Sponsored Content’.[10]
In 2021, the company inked its biggest sponsored content deal to date withMazda, for a cross-country campaign.[11]
Formerly powered by an internal CMS called Lilium CMS. As of April 2021, the company merged to the RebelMouse CMS.
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