MFR

Inverness United Kingdom
Broadcast area	Moray,Highland, north-westAberdeenshire
Frequencies	FM:96.6MHz (Speyside) 96.7MHz (Fraserburgh) 96.7MHz (Wick) 97.4MHz (Inverness) 102.5MHz (Caithness) 102.8MHz (Keith) DAB: 11B
RDS	MFR
Branding	The Biggest Hits The Biggest Throwbacks
Programming
Format	CHR/pop
Network	Hits Radio
Ownership
Owner	Bauer Media Audio UK
Sister stations	Greatest Hits Radio (The North of Scotland)
History
First air date	23 February 1982 (1982-02-23) (42 years ago)
Former frequencies	1107kHz
Technical information
Licensing authority	Ofcom
Links
Webcast	Rayo
Website	hellorayo.co.uk/mfr/

MFR (Moray Firth Radio^[1]) is anIndependent Local Radio station based inInverness, owned and operated byBauer Media Audio UK as part of theHits Radio Network. It broadcasts toMoray,Highland andNorth West Aberdeenshire.

As of September 2025, the station has a weekly audience of 78,000 listeners according toRAJAR.^[2]

Moray Firth Radio began broadcasting on 23 February 1982.^[3] A year later, the station was making a profit.^[4] The first voice heard on MFR, shortly after 6:30am on 23 February 1982, was Dave Cochrane. The longest serving presenter on MFR of 33 years was Tich McCooey, leaving on 29 May 2015.

MFR 2 on AM and DAB aired specialist programming until August 2014^[timeframe?] on Sunday - Friday evenings with automated music broadcast at all other times. In September 2014, the station axed its specialist output and began carrying programming from Bauer's 'Greatest Hits Network' of Scottish AM stations, switching to the Bauer City 2 network in January 2015. Since January 2019 it is part of theGreatest Hits Radio network and changed its name to the network name in April 2023.

MFR 3 launched on Monday 19 January 2015, broadcasting onDAB and online as a locally branded relay of The Hits aimed at 15-25-year-olds, with opt-outs for advertising.^[5] MFR 3 ceased broadcasting on 31 August 2017 and was replaced with a single national feed of The Hits, which was replaced ten months later withHits Radio.

There used to be six community stations taking MFR:

• Caithness FM (Caithness), used to use 102.5 FM from MFR but now broadcasts under its own licence on 106.5 FM. During downtime, Caithness FM uses Greatest Hits Radio (North of Scotland) for its sustaining service.
• KCR 107.7FM (Keith, Moray), formerly known as Keith Community Radio, used to use 102.8 FM from MFR during evenings but now broadcasts under its own licence 24/7 on 107.7 FM.
• Speysound Radio (Aviemore), used to use 96.6 FM from MFR during evenings but now broadcasts under its own licence 24/7 on 107.1 FM.
• Kinnaird Radio (Fraserburgh), used to use 96.7 FM from MFR during evenings but ceased broadcasting in January 2016.^[6]
• Oban FM (Oban) used to use 101.2 FM from MFR during theirRSL period in October 1992^[7] where MFR was broadcast on 101.2 FM inOban in the early morning, afternoon and overnight hours, where both MFR and Oban FM carried London-based sustaining serviceSupergold concurrently through the night. From August 1994,Oban's community radio station no longer relayed MFR as a sustaining service, instead they opt to broadcastGreatest Hits Radio Glasgow & The West fromGlasgow during their non-broadcasting hours, from this point onwards until the station ceased broadcasting on 6 July 2024.^[8][9]
• Nevis Radio (Fort William) used to carry MFR as their sustaining service up until the mid-2000s, providing news and overnight service. MFR was broadcast over Nevis Radio's 4 frequencies, 96.6, 97.0, 102.3 & 102.4 FM.

AM transmissions on 1107 kHz ceased on 11 December 2023.

Networked programming originates fromClyde 1 inClydebank,Forth 1 inEdinburgh andHits Radio inLondon andManchester.

The station's last regular local programme - the weekday breakfast show with Jodie McCluskey - ended on Friday 29 November 2024.^[10]

From 6 January 2025, MFR has simulcastBoogie in the Morning from Forth 1, along with Northsound 1 and Tay FM. Local news, travel updates and advertising are not affected.^[11]

MFR broadcasts local news bulletins hourly from 6am to 7pm on weekdays and from 7am to 1pm on Saturdays and Sundays. Headlines are broadcast on the half hour during weekday breakfast and drivetime shows, alongside sport and traffic bulletins.

National bulletins fromSky News Radio are carried overnight with bespoke networked Scottish bulletins at weekends, produced fromRadio Clyde's newsroom in Clydebank.

• MFR

57°28′49″N4°15′18″W / 57.4803°N 4.2550°W /57.4803; -4.2550

• Bauer Radio
• Hits Radio
• Radio stations in Scotland
• Mass media in Inverness
• Radio stations established in 1982
• 1982 establishments in Scotland
• Contemporary hit radio stations in the United Kingdom

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