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Mitsuwa Marketplace

From Wikipedia, the free encyclopedia
American chain of Japanese supermarkets

Mitsuwa Corporation
Mitsuwa storefront inTorrance, California
Company typeSubsidiary
IndustrySupermarket
Food court
Retail
Predecessor Yaohan USA
FoundedMarch 1998; 27 years ago (March 1998) inSan Jose, California[1][2]
HeadquartersTorrance, California
Number of locations
13
Area served
California
Hawaii
Illinois
New Jersey
Texas
Key people
Takeshi Izuma (President,CEO)
ProductsJapanese cuisine
Number of employees
380 (as of January 1, 2023)[3]
ParentKamei Corporation [ja][4]
Websitemitsuwa.com

Mitsuwa Corporation,doing business asMitsuwa Marketplace (Japanese:ミツワマーケットプレイス,Hepburn:Mitsuwa Mākettopureisu) and commonly referred asMitsuwa, is an American chain ofJapanese supermarkets headquartered inTorrance, California. It was formed in March 1998 from Wanoba Group Inc.'s acquisition of Yaohan USA after the parent company,Yaohan, filed for bankruptcy.[5] On December 21, 2012, theKamei Corporation [ja] acquired Wanoba Group Inc.[6]

Mitsuwa is one of the largest Japanese supermarket chains in the United States, operating 13 store locations inCalifornia,Hawaii,Illinois,New Jersey, andTexas. It features an extensive array of imported Japanese goods and products. In addition to their supermarket, most locations also offer food courts featuring mainly Japanese and other Asian cuisine. Some also host Japanese retail stores and services, such asBooks Kinokuniya,Daiso, andShiseido. Because of this, it is often referred as a mini-mall.

Background

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Main article:Yaohan

1979-1997: Yaohan USA

[edit]
Yaohan USA supermarket inArlington Heights, Illinois

Under President Kazuo Wada's international expansion plans,Yaohan established subsidiary Yaohan USA by opening its first location inFresno in 1979. Yaohan continued opening stores throughout California, such asTorrance andCosta Mesa.[5][7][8]

In September 1988, Yaohan opened its first East Coast location inEdgewater, New Jersey.[9] In September 1991, Yaohan expanded toArlington Heights, Illinois, a suburb ofChicago. It opened as the largest Japanese supermarket in the American Midwest.[10] Both locations planned on constructing hotels with a Japanese communal tub on the rooftop. The purpose of the projects was drawing in local communities from around the areas. However, for reasons unknown, the projects never came to fruition.[11][12] In 1992, the Torrance store relocated to a larger space in the city's eastern edge to account for increased popularity amongst Japanese-Americans.[5]

History

[edit]

1997-2012: Wanoba Group Inc. acquisition and rebrand

[edit]

In September 1997, Yaohan declared bankruptcy, citingthe 1997 Asian financial crisis,stagnation of the Japanese retail market, and company debt of ¥171 billion, or $1.42 billion.[13][14] In March 1998, Yaohan USA executives branched off to form a new company called Wanoba Group, Inc. and acquired the American locations. They used the assets to form a new subsidiary called Mitsuwa Corporation and rebranded the supermarkets as Mitsuwa Marketplace.[15]

Throughout the 2000s, Mitsuwa continued operations. On January 25, 2009, theLos Angeles location in theLittle Tokyo neighborhood closed due to Korean investors purchasing the property for $35 million.[16][17] On December 17, 2011, Mitsuwa opened a new location inIrvine, California, their second supermarket inOrange County.[18][19]

2012-present: Kamei acquisition, U.S. expansion, and renovation

[edit]

On December 21, 2012, theKamei Corporation [ja], a Japanese trading company, acquired Wanoba Group Inc. for $27.8 million with plans of retaining their management team and keeping business intact.[6][20][21]

Inside the relocated Torrance location

In 2017, Mitsuwa expanded to two U.S. states outside of California. On April 14, 2017, they entered theDallas-Fort Worth metroplex with a store inPlano, Texas, the biggest city inCollin County. It was chosen for their large Asian population and the recently relocated headquarters ofToyota Motor North America from Torrance, California.[22][23] On May 15, 2017, Mitsuwa opened a new location inWaikīkī, Hawaii, at theInternational Market Place.[24][25][26]

In 2019, Mitsuwa completed a major infrastructure renovation of the Chicago location with improved lighting, wider aisles, new walls, new flooring, and new restaurants to their food court.[27] The company also announced it was relocating their Torrance location from Western Avenue to theDel Amo Fashion Center, debuting on February 12, 2020, with a modern, sleek look.[28] The former building was demolished in 2023 for a new project.[5]

On January 21, 2023, Mitsuwa opened a new supermarket inNorthridge, California, nearCalifornia State University, Northridge. It is one of only two stores in California that does not host a food court, the other being inSan Gabriel.[29] On August 22, 2023, Mitsuwa renovated Waikīkī's food court into a food hall called The Japan with six new vendors.[30][31] On November 1, 2025, Mitsuwa opened a new location inCypress, California, their third supermarket in Orange County.[32]

Products and offerings

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Okonomiyaki sauce for sale at Mitsuwa inArlington Heights, Illinois

Mitsuwa offers a wide variety of imported Japanese products that are not often available in American grocery stores. The store carries a wide variety of ingredients essential inJapanese cuisine, likemiso, rice grains, soy sauce, tea, and a variety of dried noodles (e.g.ramen,udon,soba). They are sold alongside popular Japanese snacks and drinks. For example,Calpis,Pocari Sweat, andPretz. Mitsuwa also pre-packages Japanese convenience food daily, likeonigiri,bento,karaage, and sandwiches. Mitsuwa NAGOMI, the supermarket'ssushi deli, sells a variety of pre-packaged sushi, includinginarizushi,makizushi, andnigirizushi. For non-food items, Mitsuwa provides Japanese cosmetics, kitchenware, and toiletries. They includerice cookers, chopsticks, bento boxes, and Japanese-style dishware.

Mitsuwa is best known for having food courts and specialty retail stores at most locations. The restaurants offer mostly Japanese and other Asian food, such as ramen,katsudon, andtempura. Some locations also offer Japanese specialty retail and services with key stores likeBooks Kinokuniya,Daiso, andShiseido. Others also have stores withBandaiGashapon vending machines, andOne Piece Card Game products and merchandise.

A panorama of Mitsuwa's food court inTorrance, California

Festivals and fairs

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At most locations, Mitsuwa hosts a calendar of festivals and fairs. Often, they are sales events to promote deals and discounts on goods using free samples, demonstrations, limited supply, and guest celebrities like Japanese comedianTamura Kenji [ja]. The events have highlighted store brands (i.e.Ito En,Koikeya), specific cuisine (i.e.sake,Berkshire pork), foods fromJapanese prefectures and regions (i.e.Hokkaido,Ishikawa,Tōhoku), and anime (i.e.Demon Slayer: Kimetsu no Yaiba,Naruto: Shippuden).

The New Jersey location hosts an annual summer festival, ornatsu matsuri, around August. The outdoor event showcases various entertainment filled with music or dance. These includebon odori (spiritual circle dance),taiko (percussion),yosakoi (energetic festival dance),hula dancing, and local band performances. For food, local vendors sell a variety of savory and sweet food, such astakoyaki,okonomiyaki, andkakigōri. They also offer traditional games and activities, likeyo-yo balloons,karaoke, andcosplay contests.[33][34]

Store locations

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California

[edit]
Mitsuwa Marketplace inIrvine, California
Food Court
LocationsRestaurants
San JoseHokkaido Ramen Santouka
J.sweets
Mitsuwa NAGOMI
Mochill Mochi Donut
Mochi-ya Ren
Niitakaya
Takoyaki Yamachan
Santa MonicaHamada-Ya
Hokkaido Ramen Santouka
Sanuki Sandou Udon
Sutadonya
Tendon Hannosuke
Tokyo Shokudo
TorranceHamada Ya
Hokkaido Ramen Santouka
J.sweets
Mochill Mochi Donut
Mugimaru + Toritetsu
Orange Tokki
Sutadonya
Tendon Tempura Carlos Junior
Yamari
Costa MesaDon Don Tei
Gyutan Tsukasa
Hamada Ya
Hokkaido Ramen Santouka
J.sweets
Machi – chuuka by Eboshi
Matcha Ren
Miyabitei
New Japan Beer Co.
Sanuki Seimen Mugimaru
Umacha
CypressHokkaido Ramen Santouka
J.sweets
Omusubi Gonbei
Tokyo Shokudo
Yamari
IrvineHamada Ya
J.sweets
Misasa
Santouka
San DiegoHokkaido Ramen Santouka
J Crepe & Cafe
J.sweets
Musashiya
Niitakaya
Specialty Retail
LocationsStores
San JoseBandai Gashapon Official Shop
Bandai Hobby
Beauty M with Mini Takashima
Beauty Ocean
Books Kinokuniya
Megahouse Official Store
One Piece Card Game Official Shop
Royce'
Tamashii Nations
Santa MonicaBandai Gashapon Official Shop
Hair Epoch
Shiseido
TorranceBandai Gashapon Official Shop
Books Kinokuniya
J.sweets
Royce'
Shiseido
Costa MesaAmnet
Bandai Gashapon Official Shop
Daiso Japan
Maido
Royce'
Shiseido
IrvineRoyce'
Shiseido
San DiegoCool Japan Kyoto
One Piece Card Game Official Shop
Royce'
Trendy

Hawaii

[edit]
The Japan Food Hall and Specialty Retail
RestaurantsStores
Carp Dori
Go! Go! Curry
Omusubi Fujimaru
Ramen Taiga
Tempura Endo
Uni Kura
Wagyu Cocoroe
Bandai Gashapon Official Shop

Illinois

[edit]
Food Court and Specialty Retail
RestaurantsStores
B-Bee Crepe & Boba
Hokkaido Ramen Santouka
J.sweets
Lady M
Pastry House Hippo
releaf
Sanuki Seimen Mugimaru
Sutadonya
Tendon Tempura Carlos Junior
Tokyo Shokudo
Toritetsu
Bandai Gashapon Official Shop
Books Kinokuniya
One Piece Card Game Official Shop

New Jersey

[edit]
Food Court and Specialty Retail
RestaurantsStores
Hokkaido Ramen Santouka
J.sweets
Lady M
Kai Creamery
Kai Sweets
Kobe Fugetsudo
Minamoto Kitchoan
Mitsuwa NAGOMI
Mochimochi Kai Sweets
Niitakaya
Oishinbo
Omusubi Gonbei
Pastry House Hippo
Pullman Bakery & Shige Pan
releaf
Sanuki Seimen Mugimaru
Sutadonya
Tendon Hannosuke
Tokyo Hanten
Tsujita
Wateishoku Kaneda
Bandai Gashapon Official Shop
Books Kinokuniya
Daiso Japan
Little Japan USA
Maser Dental Group
Michi Beauty Salon
One Piece Card Game Official Shop
Royce'
Shiseido

Texas

[edit]
Food Court and Specialty Retail
RestaurantsStores
Good Times Donut
Kabukiya Ramen
Matsui
Mitsuwa NAGOMI
Totto Yama
Bandai Gashapon Official Shop
Books Kinokuniya
One Piece Card Game Official Shop

Gallery

[edit]
Mitsuwa Marketplace

See also

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Portals:

References

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  1. ^"About Us". RetrievedAugust 19, 2025.
  2. ^"Mitsuwa Marketplace Celebrates "Rising Tohoku Fair in LA" with Delicious Regional Foods, Cultural Performances, Craft Workshops and Mascots' Meet and Greet" (Press release). August 31, 2015. RetrievedJune 18, 2018.
  3. ^"About Mitsuwa". RetrievedAugust 19, 2025.
  4. ^"Mitsuwa Acquired By Sendai-based Kamei Corp". January 7, 2013. RetrievedJune 21, 2018.
  5. ^abcdGnerre, Sam (January 29, 2024)."A South Bay history: Mitsuwa Marketplace found ways to appeal to a broader audience".The Daily Breeze.Archived from the original on January 29, 2024. RetrievedNovember 10, 2025.
  6. ^abEl-Hasan, Muhammed (January 8, 2013)."Torrance: Mitsuwa Marketplace owner acquired by Japanese firm".The Daily Breeze.Archived from the original on July 8, 2025. RetrievedOctober 28, 2025.
  7. ^Myerson, Allen R. (January 20, 1992)."6,800 Miles From Tokyo, East Meets West at a Shopping Mall".The New York Times.Archived from the original on August 13, 2023.
  8. ^Lee, Cristina (May 10, 1991)."For a Little Bit of the Real Japan, You Can Shop Yaohan Grocery: The Japanese supermarket in Costa Mesa is getting high marks from Orientals and others after a year of operation".Los Angeles Times.{{cite news}}: CS1 maint: url-status (link)
  9. ^Tsuda, Akira (August 1, 1990)."Already a successful Japanese grocer in the New York..." United Press International.Archived from the original on November 10, 2025. RetrievedNovember 10, 2025.
  10. ^"YAOHAN MARKET A MIDWEST MAGNET FOR JAPAN".Chicago Tribune. May 14, 1997.Archived from the original on November 10, 2025.
  11. ^Sterngold, James (February 18, 1990)."A Different Drummer in Japan".The New York Times.Archived from the original on June 13, 2017. RetrievedNovember 10, 2025.
  12. ^"NEW SUPERMARKET SERVES UP AUTHENTIC SLICE".Chicago Tribune. November 15, 1991.Archived from the original on November 10, 2025.
  13. ^"Japan Retailer In Bankruptcy".The New York Times. September 19, 1997.Archived from the original on May 15, 2025. RetrievedNovember 12, 2025.
  14. ^"Jusco to lend hand to Yaohan".The Straits Times.Reuters. October 7, 1997.
  15. ^"About Mitsuwa".Mitsuwa Marketplace. Mitsuwa Corporation.Archived from the original on June 13, 2025. RetrievedNovember 8, 2025.
  16. ^Watanbe, Teresa (January 23, 2009)."Little Tokyo market, a onetime rising sun, is poised to set".Los Angeles Times.Archived from the original on July 26, 2017. RetrievedNovember 11, 2025.
  17. ^Amter, Charlie (January 26, 2009)."The end of an era: Mitsuwa Marketplace in Little Tokyo now closed".Los Angeles Times. RetrievedJuly 2, 2017.
  18. ^"Big Japanese grocer coming to Irvine".The Orange County Register. July 25, 2011.Archived from the original on November 11, 2025. RetrievedNovember 11, 2025.
  19. ^"Mitsuwa Marketplace Irvine store will be opened on December 17th!".Facebook. Mitsuwa Marketplace. November 17, 2010. RetrievedNovember 11, 2025.
  20. ^"Kamei Corporation acquired Wanoba Group, Inc. from Watanabe Family Trust, Bruce R. Bailey, Masayuki Nozue, and Kazuhiko Hori for $27.8 million".MarketScreener. December 26, 2012.Archived from the original on October 28, 2025. RetrievedOctober 28, 2025.
  21. ^"Announcement regarding the acquisition of Wanoba Group Inc. and Avis Group Inc"(PDF).Kamei Corporation. Kamei Corporation. December 27, 2012. RetrievedOctober 28, 2025.
  22. ^Halkias, Maria (March 22, 2017)."Japanese grocery giant Mitsuwa sets opening date in Plano".Dallas News. RetrievedApril 14, 2017.
  23. ^McCarthy, Amy (April 13, 2017)."Japanese Grocery Wonderland Mitsuwa Marketplace Arrives in Plano".Eater Dallas. RetrievedApril 14, 2017.
  24. ^"Mitsuwa Marketplace Waikiki - Honolulu".www.shopinternationalmarketplace.com. RetrievedJuly 8, 2019.
  25. ^"Largest Japanese supermarket chain opened first store in Waikiki Monday". June 6, 2017.Archived from the original on May 17, 2017. RetrievedNovember 8, 2025.
  26. ^Lapan, Tovin (May 26, 2017)."Japanese market opens in Hawaii".Travel Weekly. Archived fromthe original on June 6, 2017. RetrievedNovember 8, 2025.
  27. ^"Mitsuwa Marketplace in Arlington Heights offers all things Japanese".ABC7 Chicago. August 23, 2019.Archived from the original on November 9, 2025. RetrievedNovember 9, 2025.
  28. ^"Inside Mitsuwa Marketplace's Futuristic New Torrance Grocery Store at Del Amo Mall".Eater LA. February 13, 2020. RetrievedJuly 9, 2020.
  29. ^"IPopular Japanese market Mitsuwa opens doors in Northridge soon".LA Focus News. January 13, 2023. Archived fromthe original on November 9, 2025. RetrievedNovember 9, 2025.
  30. ^Obungen, Thomas (September 5, 2023)."There's a New Japanese Food Hall Inside This Waikīkī Grocery Store".Frolic Hawai'i.Archived from the original on October 1, 2023. RetrievedNovember 8, 2025.
  31. ^@intlmktplace; (August 22, 2023)."New Food Hall at Mitsuwa Marketplace". RetrievedNovember 10, 2025 – viaInstagram.
  32. ^Goldschmidt, Bridget (October 30, 2025)."Mitsuwa Marketplace to Open New California Store".Progressive Grocer.Archived from the original on November 9, 2025. RetrievedNovember 9, 2025.
  33. ^Kenney, Alex (August 10, 2023)."Annual Japanese Summer Festival Comes Back to Edgewater".New Jersey Digest.Archived from the original on September 12, 2024. RetrievedNovember 11, 2025.
  34. ^"Summer Festival Schedule".Mitsuwa Marketplace.Archived from the original on November 11, 2025. RetrievedNovember 11, 2025.

External links

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