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Loving You Is Sweeter Than Ever

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1966 song by the Four Tops

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"Loving You Is Sweeter Than Ever"

Dutch picture sleeve

Single byFour Tops

from the albumOn Top

B-side

"I Like Everything About You"

Released

May 9, 1966 (1966-05-09)^[1]

Recorded

April 5, 1966 (1966-04-05)^[1]

Venue

Hitsville U.S.A., Detroit

Ivy Jo Hunter,Stevie Wonder

Producer

Ivy Jo Hunter

Four Tops singles chronology

"Shake Me, Wake Me (When It's Over)"
(1966)

"Loving You Is Sweeter Than Ever"
(1966)

"Reach Out I'll Be There"
(1966)

"Loving You Is Sweeter Than Ever" is a song written byIvy Jo Hunter andStevie Wonder, originally released in 1966 by theFour Tops via theMotown label.^[2] In addition to co-writing the song, Wonder also instrumentally contributed drums to the track.

Cash Box described the song as a "hard-pounding, rhythmic, pop-R&B romancer all about a lucky guy who has finally found the gal that he’s always dreamed about."^[3]Record World described it as a "teen beat love ode."^[4]

Personnel

[edit]

Lead vocals byLevi Stubbs
Background vocals byAbdul "Duke" Fakir,Renaldo "Obie" Benson &Lawrence Payton
Drums byStevie Wonder
Other instrumentation bythe Funk Brothers

Chart performance

[edit]

The song peaked at number 12 on theBillboardHot Rhythm & Blues Singles chart and number 45 on theBillboard Hot 100.^[5]

Cover versions

[edit]

Nick Kamen released a version in 1987, where it went to number 16 on theUK Singles Chart.^[6] Lola Borg ofSmash Hits panned the song she described as an "outrage" to the original version and a "shocking business", adding it was "murdered" by Kamen who "reduce[d] it to utter mush".^[7]
The Band frequently performed the song as an encore, and recordings have been included on the reissues of their self-titled sophomore album,The Band;Rock of Ages; and the 2013 boxed setLive at the Academy of Music 1971.^[8]^[9]^[10]
Kiki Dee andElton John did a duet cover on Dee's 1981 albumPerfect Timing.^[11]
Susan Tedeschi covered it on her 2005 albumHope and Desire.^{[citation needed]}

References

[edit]

^^a ^bHughes, Keith (2018)."Loving You Is Sweeter Than Ever".Don't Forget the Motor City. Ritchie Hardin.Archived from the original on December 8, 2023. RetrievedSeptember 26, 2024.
^"Four Tops – Loving You Is Sweeter Than Ever / I Like Everything About You".Discogs. discogs.com. 9 May 1966. Retrieved29 April 2016.
^"CashBox Record Reviews"(PDF).Cash Box. May 28, 1966. p. 14. Retrieved2022-01-12.
^"Singles Reviews"(PDF).Record World. May 28, 1966. p. 8. Retrieved2023-07-11.
^Whitburn, Joel (2004).Top R&B/Hip-Hop Singles: 1942-2004. Record Research. p. 212.
^Brown, Tony.; Warwick, Neil (2004).The Complete Book of the British Charts. Omnibus Press. p. 426.ISBN 1-84449-058-0.
^Borg, Lola (11–24 February 1987)."Singles reviewed by Lola Borg"(PDF).Smash Hits. Vol. 9, no. 3. p. 62.ISSN 0260-3004. Retrieved20 November 2023 – via World Radio History.
^[1]
^https://www.officialtheband.com/product/X3LPBA015/the-band-50th-anniversary-super-deluxe-box-set?srsltid=AfmBOoq0hElJXfTisYLgCRxhBoapmHm8na3wod2BagRM05lqvd_GeXwv]]
^[2]
^"Perfect Timing".Record Collector Magazine. 31 May 2008. Retrieved23 September 2023.

External links

[edit]

List of "Loving You Is Sweeter Than Ever" recordings

v t e Four Tops
Theo Peoples Ronnie McNeir Lawrence "Roquel" Payton, Jr. Michael Brock Levi Stubbs Abdul "Duke" Fakir Renaldo "Obie" Benson Lawrence Payton Harold "Spike" Bonhart Alexander Morris
Studio albums	Four Tops Four Tops Second Album On Top On Broadway Reach Out Yesterday's Dreams Four Tops Now! Soul Spin Still Waters Run Deep Changing Times Nature Planned It Keeper of the Castle Main Street People Meeting of the Minds Night Lights Harmony Catfish The Show Must Go On At the Top Tonight! One More Mountain Back Where I Belong Magic Indestructible Christmas Here with You
Albums with The Supremes	The Magnificent 7 The Return of the Magnificent Seven Dynamite
Compilations and live albums	Four Tops Live! The Four Tops Greatest Hits Live & in Concert The Ultimate Collection
Singles	"Baby I Need Your Loving" "Without the One You Love (Life's Not Worth While)" "Ask the Lonely" "I Can't Help Myself (Sugar Pie Honey Bunch)" "It's the Same Old Song" "Something About You" "Shake Me, Wake Me (When It's Over)" "Loving You Is Sweeter Than Ever" "Reach Out I'll Be There" "Standing in the Shadows of Love" "Bernadette" "7 Rooms of Gloom" "Walk Away Renée" "If I Were a Carpenter" "Yesterday's Dreams" "I'm in a Different World" "It's All in the Game" "Still Water (Love)" "A Simple Game" "Keeper of the Castle" "Ain't No Woman (Like the One I've Got)" "When She Was My Girl" "Loco in Acapulco"
Related topics	Discography The Andantes Holland–Dozier–Holland The Supremes

v t e Four Tops singlesdiscography
1960s	1964 "Baby I Need Your Loving" "Without the One You Love (Life's Not Worth While)" 1965 "Ask the Lonely" "I Can't Help Myself (Sugar Pie Honey Bunch)" "It's the Same Old Song" "Something About You" 1966 "Shake Me, Wake Me (When It's Over)" "Loving You Is Sweeter Than Ever" "Reach Out I'll Be There" "Standing in the Shadows of Love" 1967 "Bernadette" "7-Rooms of Gloom" / "I'll Turn to Stone" "You Keep Running Away" 1968 "Walk Away Renée" "If I Were a Carpenter" "Yesterday's Dreams" "I'm in a Different World" 1969 "What Is a Man" "Do What You Gotta Do" "Don't Let Him Take Your Love from Me"
1970s	1970 "I Can't Help Myself (Sugar Pie Honey Bunch)"(re-issue) "It's All in the Game" "Still Water (Love)" "River Deep – Mountain High"(withThe Supremes) 1971 "Just Seven Numbers (Can Straighten Out My Life)" "You Gotta Have Love in Your Heart"(withThe Supremes) "In These Changing Times" "MacArthur Park (Part II)" 1972 "A Simple Game" "Bernadette"(re-issue) "Walk with Me, Talk with Me, Darling" "(It's the Way) Nature Planned It" "Keeper of the Castle" 1973 "Ain't No Woman (Like the One I've Got)" "Are You Man Enough" "Sweet Understanding Love" 1974 "I Just Can't Get You Out of My Mind" "One Chain Don't Make No Prison" "Midnight Flower" 1975 "Seven Lonely Nights" "We All Gotta Stick Together" 1976 "Catfish" "I'm Glad You Walked into My Life"
1980s	1981 "When She Was My Girl" "Don't Walk Away" 1982 "Let Me Set You Free" "Back to School Again" "Sad Hearts" "Tonight I'm Gonna Love You All Over" 1983 "I Believe in You and Me" "I Just Can't Walk Away" 1985 "Sexy Ways" 1988 "Reach Out I'll Be There"(re-issue) "If Ever a Love There Was"(withAretha Franklin) "Indestructible" "Loco in Acapulco" 1989 "The Sun Ain't Gonna Shine"

Authority control databases	MusicBrainz work

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