KYBG (102.1FM) is aclassic hits formattedradio station owned by Third Partner Broadcasting and serving theLafayette andLake Charles areas. Its studios are inCrowley and its transmitter is located northwest ofKaplan inAcadia Parish.

102.1 signed on in 1989 asAcadia Parish-focusedKBAZ with a country format. In 1994, 102.1 changed calls toKSIG-FM and became a simulcast of Adult Standards sister station 1450/KSIG, which lasted until April 10, 1997 when the signal was upgraded to 50 kW and entered the Lafayette market. Upon the upgrade, the station took on theKQIS call letters and switched to adult contemporary as "Kiss 102."

Since the initial upgrade into the Lafayette market, KQIS has shifted its format several times. In 1998, KQIS had to drop the "KISS" branding (due tocopyright infringement and a threatened lawsuit byClear Channel). The station was not sued and had to be renamed as Soft Rock 102.1, whilst sticking to the sameAdult contemporary format. Later that year, 102.1 was upgraded once more to 100 kW, extending coverage west toLake Charles market and became a hybrid Adult Contemporary-Smooth Jazz "102.1 Kiss FM.", which further popularized the station. In October 2000, KQIS became one of the first stations in the United States to launch an 80s Oldies format, which lasted until late 2001, when newer music was mixed in to shift the station's format toHot AC.

In 2002, the Kiss brand was dropped once and for all when what is nowKOBW became Kiss FM. KOBW provided fringe coverage into the Lafayette area at the time, and KQIS' owners feared a cease and desist from Clear Channel, who owns KOBW. The Hot AC format was tweaked to Top 40 for a short time in 2004 before settling on the current format.

On March 11, 2010 KQIS changed their call letters toKYBG. It now calls itself "BIG 102.1" and plays what it calls "the biggest hits" from the '80s and '90s with some from the 70s and early 2000s also mixed in.

• Facility details for Facility ID 66791 (KYBG) in theFCC Licensing and Management System
• KYBG inNielsen Audio's FM station database

30°05′13″N92°22′55″W / 30.087°N 92.382°W /30.087; -92.382

• Classic hits radio stations in the United States
• Radio stations in Lafayette, Louisiana
• Radio stations established in 1989
• 1989 establishments in Louisiana

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