| |
|---|---|
| Broadcast area | Portland metropolitan area |
| Frequency | 940kHz |
| Branding | La Pantera 940 |
| Programming | |
| Format | Regional Mexican |
| Ownership | |
| Owner |
|
| History | |
First air date | July 10, 1964 (1964-07-10) |
Former call signs | KWRC (1964–1988) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 165 |
| Class | D |
| Power |
|
Transmitter coordinates | 45°10′33.4″N122°51′1.3″W / 45.175944°N 122.850361°W /45.175944; -122.850361 |
| Translator | 93.3MHz K227DU (Salem) |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | laradioportland.com |
KWBY (940AM) is a commercialradio station licensed toWoodburn, Oregon, and serves thePortland metropolitan area. Owned byBustos Media, through licensee Bustos Media Holdings, LLC, it broadcast aRegional Mexican format known as "La Pantera 940".
Programming is heard around the clock on 250-wattFM translatorK227DU at 93.3MHz inSalem.
The station signed on the air on July 10, 1964.[2] Its original call sign was KWRC. It began as a daytimer station, powered from dawn to dusk at 250 watts but required to go off the air at night. It aired amiddle of the road (MOR) format of popular music, news and sports.
In 1988, it changed its call letters to KWBY. It later switched toRegional Mexican music withSpanish-language programming for Oregon's growing Hispanic population.
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