| |
|---|---|
| Broadcast area | Phoenix Metropolitan Area |
| Frequency | 107.1MHz (HD Radio) |
| Branding | La Suavecita 107.1 |
| Programming | |
| Language | Spanish |
| Format | Adult hits |
| Subchannels | HD2:KFUE simulcast |
| Ownership | |
| Owner |
|
| KFUE,KLNZ | |
| History | |
First air date | July 1, 1973 (1973-07-01) |
Former call signs | KSTM (1973–1987) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 1331 |
| Class | C2 |
| ERP | 2,850 watts |
| HAAT | 459 meters (1,506 ft) |
Transmitter coordinates | 33°19′57.3″N112°3′57″W / 33.332583°N 112.06583°W /33.332583; -112.06583 |
| Links | |
Public license information | |
| Website | radiolasuavecita |
KVVA-FM (107.1MHz, "La Suavecita 107.1") is a commercialradio station licensed toSun Lakes, Arizona, United States, serving thePhoenix metropolitan area. Owned byEntravision Communications, the station has studios nearSky Harbor Airport.
KVVA-FM has aneffective radiated power (ERP) of 2,850 watts as aClass C2 station. The transmitter is located inSouth Mountain Park.
The station signed on the air on July 1, 1973.[2] Its call sign was KSTM. It was built by engineer Harold Harkins who also served as its first general manager and it had a variety format. Harkings sold KSTM to Beta Communications in 1980.[3] Under Beta, it broadcast analbum rock format known as "The Storm".[4]
Two years after buying KSTM, Beta acquired KIFN 860 AM, Phoenix's heritage Spanish-language station, and relaunched it asKVVA. Five years later, Beta opted to jettison the rock format for Spanish-languageadult contemporary as KVVA-FM 107.1. It was the first Spanish-language FM station in Phoenix since 99.9KNNN had exited the format in 1984.[5]
Beta went bankrupt in 1996, and the AM and FM stations were auctioned separately. KVVA-FM was sold to Z-Spanish Radio Network.[6] Four years later, Entravision acquired KVVA-FM and KMJK (nowKDVA) and combined the two into a simulcast for its "Radio Romántica" format. In 2005, the stations were changed to "Super Estrella," as part of the Super Estrella Network programmed by Edgar Pineda fromLos Angeles. In September 2008, the simulcast switched to "Jose FM," a Spanish adult hits format. The current "La Suavecita" format was instituted in 2018.
In July 2020, after years of filings involving a nearby FM allotment toAguila, Entravision was approved to move KVVA-FM'scity of license from Apache Junction to Sun Lakes, in order to relocate the transmitter from Apache Junction toSouth Mountain and become a market-wide signal. Its simulcast partner, 106.9 KDVA, moved to 106.7 MHz in late October 2023. The transmitter move was completed in June 2024, which included the introduction of a simulcast of KFUE 106.7 on its HD2 subchannel.