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|---|---|
| Broadcast area | |
| Frequency | 97.5MHz |
| Branding | José 97.5 y 107.1 |
| Programming | |
| Language | Spanish |
| Format | Adult hits |
| Subchannels | HD2: ClassicRegional Mexican |
| Ownership | |
| Owner |
|
| KDLD,KDLE, KSSC, KSSD, KSSE | |
| History | |
First air date | March 17, 1959 (1959-03-17) |
Former call signs |
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| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 58809 |
| Class | B |
| ERP | 72,000 watts |
| HAAT | 557 meters (1,827 ft) |
| Repeaters | 107.1KSSC (Ventura) 107.1KSSD (Fallbrook) 107.1KSSE (Arcadia) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | www |
KLYY (97.5 FM, "José 97.5 y 107.1") is acommercial radio stationlicensed toRiverside, California, and broadcasting to theInland Empire,High Desert andGreater Los Angeles areas. It is owned byEntravision Communications and it airs a Spanish languageadult hitsradio format. It operates from studios in Los Angeles. Programming issimulcast onKSSEArcadia,KSSDFallbrook andKSSCVentura, all on 107.1 FM.
KLYY is considered a "superpower" FM station.[2] It has aneffective radiated power (ERP) of 72,000 watts, broadcasting from atower 300 feet taller than theEmpire State Building. Itstransmitter is on Ongo Camp Road inLake Arrowhead, California, in theSan Bernardino National Forest.
The stationsigned on the air on March 17, 1959.[3] The originalcall sign was KDUO, airingChristian radio programming. When it was aconstruction permit, its call letters were KQXM, owned by Leslie Morgan Wills, but the permit was sold before it signed on. The KDUO call letters were used as aBiblical acronym for the phrase "Do Unto Others". KDUO was initially owned by the College of Medical Evangelists, a predecessor toLoma Linda University, until being sold to the Southeastern California Broadcasting Company and then the KFXM Broadcasting Company.
On January 1, 1962, KDUO became asister station to KFXM590 AM (nowKTIE). KDUO began airing aneasy listening format, featuring quarter hour sweeps of soft instrumental music with an occasional soft vocal. The easy sound lasted for three decades. But by the late 1980s, the easy listening audience began to age and KDUO'sArbitron ratings were in decline.
At 6 am on the morning of January 25, 1992, after playing "Up on the Roof" by theNick Ingman Orchestra, KDUO dropped the easy listening music format and beganstunting. Disc jockeys from other radio stations took over the station and each played a different music format every hour, including classic rock, pop, country, oldies, and smooth jazz. On January 31, at 5 pm, the 97-hour stunt ended with an announcement that the new format would beoldies. The station adopted the name "K-Hits 97.5".
The first song played was "Good Vibrations" byThe Beach Boys. Soon after, KDUO changed its call letters to KHTX. Despite the changes, the station's ratings did not improve much; this might be attributed to KHTX's marketing strategy. Instead of a direct challenge toKOLA, which was airing a similar format via satellite, it elected to targetKRTH. This move was not successful, likely because it did not cover the entireGreater Los Angeles area and competition in the market was fierce asKCBS-FM aired an oldies music format at this time.
In 1994, KHTX dropped the oldies format and flipped tocountry music. This put KHTX in direct competition withCBS-owned country leader 95.1KFRG, which had a loyal listening audience evident by its high ratings. KHTX was acquired by Noggales Broadcasting.
KHTX's format was changed yet again in 1995, this time to Spanish language hits under the call letters KVAR as "Variedades 97.5". In 1997, the station was flipped to Latin pop as “Super Estrella" adopting the call letters of KSSE. On January 16, 2003,KSSE moved to 107.1 FM and a call letter swap landed the present KLYY call letters on 97.5 FM.
On January 8, 2018, Entravision flipped the KLYY/KDLD/KDLE trimulcast, carrying Spanishadult hits format "José 97.5", toRegional Mexican as "La Tricolor 97.5 y 103.1".[4] Just four months later, on May 2, KLYY reverted to the previous Spanish hits format and "José 97.5" branding. On July 26, 2018, the station was flipped to "José 97.5".[5]
On January 7, 2019, the KSSE/KSSD/KSSC simulcast on 107.1 began to simulcast "José 97.5", extending its coverage area to multiple cities and regions ofSouthern California.[6]
From 1996 to 1999, KLYY was known asalternative rock "Y107" at 107.1 MHz. Spanish hits station, "Viva" (KLYY, KVYY, KSYY) operated on the 107.1 frequency from 1999 to 2003, but was divested by Big City after filing for Chapter 11 bankruptcy. As of July 2018, the 107.1 frequency carriesKSSE, a Spanish adult hits station known as "José 97.5 y 107.1".
34°14′04″N117°08′27″W / 34.2345°N 117.1409°W /34.2345; -117.1409