| Broadcast area | Northwest Arkansas |
|---|---|
| Frequency | 98.3MHz |
| Branding | 98.3 KKEG |
| Programming | |
| Format | Classic hits |
| Ownership | |
| Owner |
|
| History | |
First air date | November 7, 1983 |
Former call signs |
|
Call sign meaning | "Keg" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 16571 |
| Class | C1 |
| ERP | 100,000watts |
| HAAT | 188 meters (617 ft) |
Transmitter coordinates | 36°7′38″N93°59′23″W / 36.12722°N 93.98972°W /36.12722; -93.98972 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | www |
KKEG (98.3FM, "98.3 KKEG") is acommercialradio station broadcasting aclassic hitsradio format.Licensed toBentonville, it servesNorthwest Arkansas and is owned byCumulus Media. Thestudios and offices are on Frontage Road inFayetteville.
KKEG has aneffective radiated power (ERP) of 100,000watts, the maximum fornon-grandfathered FM stations. Thetransmitter is on Pug Gayer Road in Fayetteville.[2] The signal is heard in parts ofArkansas,Missouri andOklahoma.
In 1969, the stationsigned on as Northwest Arkansas' only rock station, originally at 92.1 MHz inFayetteville, Arkansas. The format wasfree form, allowing thedisc jockeys to choose the music they wanted to play, with the freedom to discuss music, pop culture and other topics between songs.
In the late 1970s, the station moved to a more structuredplaylist. The station aired tracks from the most popular rock albums. In 1980, KKEG was the first Northwest Arkansas radio station to give away a new vehicle. In 1999, KKEG celebrated 30 years of broadcasting rock and roll to Northwest Arkansas listeners by giving away a home.
On June 11, 2009, the rock format on 92.1 FM Fayetteville was moved to 98.3 FM as "98.3 The Keg" along with the KKEG call sign. The KQSM-FM call sign was moved to 92.1 FM.
On April 17, 2025 at 10am, KKEG changed their format from active rock to classic hits.[3]
Past DJs: Jack Daniels, Mojo, Droid, Laura K., Dave Fry, Joel Casey, JB, Sandy Scott, Jon Williams, Stash, Mareike, Miller.
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