| Broadcast area | High Desert |
|---|---|
| Frequency | 96.9MHz |
| Branding | Pure Rock KNAC |
| Programming | |
| Format | Active rock |
| Affiliations | Premiere Networks Las Vegas Raiders Vegas Golden Knights |
| Ownership | |
| Owner |
|
| History | |
First air date | 2002; 24 years ago (2002) |
Call sign meaning | "Highway Drive" (former branding) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 89344 |
| Class | A |
| ERP | 1,000watts |
| HAAT | 244 meters (801 ft) |
Transmitter coordinates | 34°58′15″N117°2′23″W / 34.97083°N 117.03972°W /34.97083; -117.03972 (KHDR) |
| Repeater | See § Repeater |
| Links | |
Public license information | |
| Website | www |
KHDR (96.9FM) andKNAC (94.9 FM) are radio stationslicensed toLenwood andBaker, California. Owned by The Drive, LLC, a joint venture between Heftel Broadcasting Company andPoint Broadcasting, they broadcast anactive rock format branded asPure Rock KNAC. Similarly to sister stationKRXV, the stations serve theInterstate 15 andInterstate 40 corridors, targeting travelers from California toLas Vegas andLaughlin, Nevada.
KHDR first signed on in 2002.
In 2004, KHWZ (100.1 FM) inLudlow, California broke from theHighway Countrytrimulcast and switched to "The Drive". KHWZ went silent on February 25, 2011.
In early 2017, parent company KHWY, Inc. filed forchapter 11 bankruptcy, and the Highway Stations — KHDR and KHRQ, plusThe Highway Vibe (KRXV, KHWY, KHYZ) andHighway Country (KIXW-FM, KIXF) — were put up for auction. Heftel Broadcasting won the auction with a $620,000 bid, withEducational Media Foundation having offered $525,000 for just KRXV and KHYZ.Point Broadcasting would maintain a 32.3% minority stake in the stations.[2]
In 2018, the Drive stations switched formats frommainstream rock toadult hits. On December 26, 2020, the stations returned to rock.[3]
Syndicated programming on KHDR and KHRQ included, by February 8, 2021,The Woody Show weekday mornings.[4] The Drive stations are affiliates of theVegas Golden Knights radio network.[5] One of KHDR's syndicated shows (by March 2024) wasHighway Rock, hosted by formerKNAC DJGonzo Greg. Similar to KNAC, it broadcast musical genres ranging fromclassic rock tohard rock andheavy metal music.[4][6]
On February 12, 2025, KHDR and KHRQ rebranded as "Highway Rock" and began simulcasting onKHYZ's HD3 subchannel. The station's frequency was also changed from 96.9/94.9 to 99.7.[7]
On August 6, 2025, KHRQ changed its call letters to KNAC in tribute to the original KNAC in Los Angeles, and the stations held a "Pure Rock Rewind" weekend of classic 80s and 90s rock over theLabor Day holiday to promote the change.[8][9] In October 2025, the station announced that it would rebrand as "Pure Rock KNAC" on October 31, 2025.[10]
| Call sign | Frequency | City of license | Facility ID | Class | ERP (W) | Height (m (ft)) | Transmitter coordinates | First air date |
|---|---|---|---|---|---|---|---|---|
| KNAC | 94.9 FM | Baker, California | 89128 | B1 | 1,450 | 404 m (1,325 ft) | 35°26′10″N115°55′25″W / 35.43611°N 115.92361°W /35.43611; -115.92361 (KNAC) | 2002; 24 years ago (2002) |