 | |
| Broadcast area | Greater Austin |
|---|---|
| Frequency | 94.7MHz |
| Branding | Mix 94.7 |
| Programming | |
| Language | English |
| Format | Hot adult contemporary |
| Ownership | |
| Owner |
|
| History | |
First air date | March 22, 1987; 38 years ago (1987-03-22) |
Former call signs |
|
Call sign meaning | "Austin's Mix" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 48651 |
| Class | C0 |
| ERP | 99,000 watts (100,000 watts withbeam tilt) |
| HAAT | 398 meters (1,306 ft) |
Transmitter coordinates | 30°19′23″N97°48′00″W / 30.323°N 97.800°W /30.323; -97.800 |
| Links | |
Public license information | |
| Webcast | Listen live (via Audacy) |
| Website | www |
KAMX (94.7FM "Mix 94.7") is acommercialradio stationlicensed inLuling, Texas, and serves theGreater Austinradio market. It is owned byAudacy, Inc. and airs ahot adult contemporaryradio format. The station has studios and offices on Westbank Drive, offLoop 360, nearWestlake High School.[2]
The station'stransmitter is off Buchman Mountain Road in Austin, amid numerous towers for other FM and TV stations.[3] KAMX broadcasts at 99,000watts (100,000 withbeam tilt), which is audible from the northern suburbs ofSan Antonio toKilleen andTemple.
KAMX's air staff currently includes Brad Booker, Alex Franco, and Sara Osburn in morningdrive time, midday host Heather Rivera, and afternoon host Sean Mack.
On March 22, 1987, the stationsigned on as KAPT.[4] It was owned by Mark Grubbs, who also served as general manager. The station debuted with a hybridtop 40/country music format under the name "Capital FM," with thecall sign spelling out "KAPiTal." (Austin is the capital of Texas.)
KAPT found little initial success against established Top 40 stations such asKHFI and KBTS (nowKGSR). The station experimented with other formats includingbeautiful music,country music (during which it was branded as "The Country Kat" under KATG),[5]oldies (as "Froggy 94" under KFGI), anddance/CHR (as "Party 94.7" under KPTY).
In 1994, the Amaturo Radio Group bought the station for $2.5 million.[6] On October 24, 1994, "Froggy 94" switched to "Party 94.7", removing the only oldies station at the time in Austin. On September 1, 1995, Amaturo changed the station's format tomodern adult contemporary as "Mix 94.7" with the call sign KAMX. In 1998, the station changed hands again, this time being acquired byInfinity Broadcasting.[7] Infinity was later merged intoCBS Radio.
Over time,[when?] KAMX moved from Modern AC toHot AC. In 2006, CBS announced it would sell 15 radio stations across the country toEntercom, including KAMX. The ownership change became official on November 30, 2007.[8] Coincidentally, CBS Radio merged into Entercom in 2017, with most of the former CBS Radio stations now owned by Entercom.