 Logo of Kókómjólk | |
| Type | Chocolate milk |
|---|---|
| Manufacturer | Mjólkursamsalan |
| Origin | Iceland |
| Introduced | 1973 |
| Colour | brown |
| Website | www |
Kókómjólk (Icelandic pronunciation:[ˈkʰouːˌkɔˌmjoul̥k],Chocomilk) is anIcelandicchocolate milk beverage manufactured byMjólkursamsalan since 1973 and has been produced solely inSelfoss, which produces more than 9 million cartons a year. The brand's slogan is "You get power from Kókómjólk" (Icelandic:Þú færð kraft úr Kókómjólk).
The beverage originally had a purple and yellow striped female catmascot named Branda ("bröndótt" being the Icelandic word forbrindle), which was replaced by a male cat named Klói in 1990.[1] The mascot's design was changed in 2014 where itsbody composition was made leaner.[2]
Starting in early 2006, a sugar-free version of the drink was put on the market.[3]
Klói is the mascot of Kókómjólk and was originally created by Jón Axel Egilsson.[4] His appearance is a leananthropormorphic cat with stripes and his signature colors are pink and yellow.[5] His appearance has changed a lot over the years but got a majorredesign in 2014 and his body was made more leaner and more athletic.[6] Klói is frequently seen saying the brand'sslogan "you get strength from kókómjólk" (Icelandic:Þú færð kraft úr kókómjólk).[7]
Kókómjólk started production in 1973 and has been in production solely inSelfoss.[1][6] As of 2023, 9 million cartons are consumed every year.[1] In 2012 the brand won first place in the International Food Contest in the dairy category, which was the first time the manufacturer,Mjólkursamsalan won that contest.[8]
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