Hearts2Hearts (Korean: 하츠투하츠;RR: HacheutuHacheu) is a South Koreangirl group formed bySM Entertainment. The group consists of eight members: Carmen, Jiwoo, Yuha, Stella, Juun,A-na, Ian, andYe-on. They debuted on February 24, 2025, with the single albumThe Chase and its lead single of thesame name.
According to SM Entertainment's report, the group name, Hearts2Hearts, means "to connect with global fans through a mysterious musical world filled with various emotions and heartfelt messages, and move forward together as a greater 'us'".[2][3]
First news of a new girl group fromSM Entertainment came in February 2023, when the company announced their newSM 3.0 corporate strategy. In the announcement video, CEOChris Sung-soo Lee and COOTak Young-jun announced that SM would debut four new acts in 2023: a new Tokyo-based subunit ofNCT (which becameNCT Wish), a new boy band (which becameRiize), and a virtual solo artist (which becameNaevis), as well as a new girl group.[4] These plans were reiterated in May, when the company shared a YouTube video of CEO Jang Cheol-hyuk announcing their plans for 2023, confirming the company's plans to launch a new girl group in the fourth quarter of the year.[5]
The group's debut was delayed several times, with the news being released each time in the company's earnings reports. The first delay came in August 2023, with SM stating the group would now launch in the first half of 2024.[6] The debut was again delayed in May 2024, moving the group's launch to the fourth quarter of the year.[7] In November 2024, SM updated their schedule for the final time, pushing the group's debut to the first quarter of 2025.[8]
At the end of SM's 30th anniversary celebrationSM Town Live 2025 concert atGocheok Sky Dome on January 12, a surprise trailer was played that revealed the group's name and eight members, though their individual names were not released. The trailer also indicated that the group would debut in February 2025.[9] The next day, South Korean media includingMaeil Business Newspaper andThe Korea Economic Daily reported that Hearts2Hearts would debut on February 24, with promotions beginning in late January.[10][11][12]
Following the group's reveal, their company's stock experienced a 4.5% increase on theKorea Exchange at the closing of its trading day, with an additional gain of 6.94% the next day.[13]
Hearts2Hearts is SM's first new girl group sinceAespa debuted in 2020, and its first since the departure of founder and executive producerLee Soo-man in 2023. With 8 members, it is also SM's largest girl group sinceGirls' Generation's 2007 debut with 9 members.[13] Pop culture critic, Ha Jae-geun, noted that the group will be a "test" of the SM 3.0 corporate production strategy that was introduced in the wake of Lee's exit from the company.[13]
On January 31, Hearts2Hearts' Instagram account was opened to the public, which unveiled a series of images, giving a sneak peek of the members.[14] All members were revealed on February 3, when a trailer for the group, entitled "Chase Your Choice", was released on SM's official YouTube channel, and additional social media accounts were opened.[15] The group's debut release, asingle album entitledThe Chase, was revealed that same day on February 24.The Chase comprises two songs: the lead single of thesame name and aB-side titled "Butterflies".[15] A schedule for the release was revealed on February 4, including the announcement of a debut showcase at the Yes24 Music Hall in Seoul on the album's release date.[16] On March 11, the group won their first music broadcast trophy in 15 days since debut onThe Show with "The Chase".[17] On June 18, Hearts2Hearts released thedigital single "Style".[18] The group released their firstEPFocus on October 20, with "Pretty Please", one of the tracks of the EP, pre-released on September 24.[19] The song also serves as a promotion track forPokémon Legends: Z-A in South Korea.[20] Hearts2Hearts will release the digital single "Rude!" on February 20.[21]
In April 2025, Hearts2Hearts has been named as the Seoul Spring Festa 2025 Wonder Show's honorary ambassador.[22] On June 17, the group was selected as Seoul City's public relations ambassador.[23]
In February 2025, SM Entertainment andSAMG Entertainment announced a collaboration with Hearts2Hearts andCatch! Teenieping.[24] On February 24, it was announced that Hearts2Hearts will be part of 'SMGC' project campaign, a collaboration between SM andMega MGC Coffee.[25] Later on that day, Hearts2Hearts were selected as campaign models for the women's spring special exhibition at Musinsa, the largest fashion platform in Korea.[26] In June, the group was featured on the digital cover ofW Korea, in collaboration withChanel Beauty.[27] On June 9, Hearts2Hearts became the brand ambassador for the beauty product Scarlett.[28] On June 10,Binggrae has selected Hearts2Hearts as advertising models.[29] On June 19, it was announced thatConverse has launched a new 2025 Fall season campaign with the group.[30] In July, the group collaborated with the beauty product Barenbliss.[31] On July 21, it was announced that Hearts2Hearts became the brand model of the beauty product 2aN.[32] On August 11, through their Instagram social media account,Kookmin Bank announced Hearts2Hearts as their new promotional model.[33] On August 25,Shopee Indonesia, the number one e-commerce in Southeast Asia, chose Hearts2Hearts as its brand ambassador.[34] On September 12, global lifestyle brandCalvin Klein selected Hearts2Hearts as its promotional models for the Fall/Winter season.[35] On October 21, Lily Brown, a global fashion brand based in Japan, announced Hearts2Hearts as the promotional model for its Winter 2025 collection.[36] On January 7, 2026, through several social media accounts,Lotte Duty Free announced Hearts2Hearts as one of its new promotional models.[37]
^Co-organized by the Korean Customers Council andBrand Keys, this event recognizes the most influential brands in society and culture, as determined through consumer research.[98]
^It is a large-scale brand award that selects and awards the best brands that shined in the year through direct consumer voting.[100]
^The Korea First Brand Awards is hosted by the Korea Consumer Brand Committee and the Korea Consumer Forum. Awards are based on a nationwide survey held in South Korea.[109]
^Baek, Ji-eun (November 5, 2024)."제2의 소녀시대, 그 이상"... SM 新 걸그룹, 2025년 데뷔 선언에 K팝신 발칵 ["The Second Girls' Generation, and More"... SM's New Girl Group Declares Debut in 2025, K-Pop Scenes Shocked].The Chosun Ilbo (in Korean).Archived from the original on November 21, 2024. RetrievedNovember 20, 2024.
^abcKim, Ji-hye (January 17, 2025).SM, 에스파 동생까지 성공시킬까... 하츠투하츠에 걸린 기대 [SM, will even the sisters of Aespa succeed? Expectations for Hearts to Hearts].IS Plus (in Korean).Archived from the original on January 16, 2025. RetrievedJanuary 17, 2025.
^Han, Hae-seon (January 31, 2025).'SM 신인 걸그룹' 하츠투하츠, 인스타그램 오픈..2월 데뷔 '기대 UP' ['SM's new girl group' Hearts2Hearts opens Instagram.. February debut 'anticipation UP']. RetrievedFebruary 1, 2025 – viaNaver.
^Jeong, Hye-won (February 6, 2026).하츠투하츠, 20일 새 싱글 '루드!' 발매...올해 '열일' 본격 시동[공식] [Hearts2Hearts releases new single "Rude!" on the 20th, kicking off a year of intense activity [Official]] (in Korean).SPOTV News. RetrievedFebruary 13, 2026 – viaNaver.
^Oh, Min-ah (June 17, 2025).[T포토] 하츠투하츠 '서울시로 오세요' [[T-Photo] Hearts2hearts 'Come to Seoul'].TV Report (in Korean).Archived from the original on June 17, 2025. RetrievedJune 17, 2025.
^Kim, Ji-ho (February 18, 2025).하츠투하츠, 하츄핑과 컬래버..."SM 걸그룹+국민 캐릭터" [Hearts2Hearts, collaboration with Heartsping... "SM girl group + national character"].Dispatch (in Korean). RetrievedMarch 3, 2025 – viaNaver.
^Bae, Ji-yoon (February 24, 2025).메가MGC커피XSM, 하츠투하츠 컬래버로 'SMGC 캠페인' 첫 론칭 [MegaMGC Coffee XSM, Hearts2Hearts Collaboration Launches First 'SMGC Campaign'].News1 (in Korean). RetrievedFebruary 24, 2025.
^Park, Se-yeon (February 24, 2025).SM 신인 하츠투하츠 오늘(24일) 전격 데뷔 [SM's newcomer Hearts2Hearts makes a surprise debut today (24th)].Ilgan Sports (in Korean). RetrievedFebruary 24, 2025 – viaNaver.
^투에이엔만의 뽀용한 무드를 찰떡같이 살려줄 NEW 모델은 바로! #하츠투하츠 였습니다! [The NEW model that perfectly captures the soft mood of 2aN is none other than #HeartsToHearts!]. July 21, 2025. RetrievedJuly 21, 2025 – via Twitter.
^KB국민은행의 새로운 모델 Hearts2Hearts, 마음을 잇는 새로운 연결이 시작됩니다 [New Model Hearts2Hearts of KB National Bank, A new connection that ties the heart begins.] (in Korean). August 11, 2025. RetrievedAugust 19, 2025 – via Instagram.
^Gyul-wool, Kim (September 12, 2025).하츠투하츠, 캘빈클라인 2025 F/W 데님룩 공개...청량한 가을 분위기 완성 [Hearts2Hearts unveils Calvin Klein's 2025 F/W denim look, perfecting the refreshing autumn vibe.].Sports Dong-a (in Korean).Archived from the original on September 15, 2025. RetrievedSeptember 15, 2025 – viaNaver.
^Yoon, So-hee (January 7, 2026).롯데免, 킥플립·하츠투하츠 홍보 모델 발탁 [Lotte selects KickFlip and Hearts2Hearts PR Model].News1 (in Korean).Archived from the original on January 7, 2026. RetrievedJanuary 7, 2026 – viaNaver.
^Lee, Min-ji (February 5, 2025).SM 新 걸그룹 하츠투하츠, 8인 8색 다채로운 매력 [SM's new girl group Hearts2Hearts, 8 members with 8 different charms].Newsen (in Korean). RetrievedFebruary 5, 2025.
^The Chase (photobook). Hearts2Hearts. South Korea: SM Entertainment, Kakao Entertainment. 2025. Credits.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^Min-kyung, Ji (December 11, 2025).하츠투하츠, 내년 2월 첫 팬미팅 개최..뜻깊은 데뷔 1주년 [Hearts2Hearts will hold their first fan meeting in February next year, marking a meaningful first anniversary].Osen (in Korean).Archived from the original on December 11, 2025. RetrievedDecember 11, 2025 – viaNaver.
^Mi-kyung, Sun (December 16, 2025).하츠투하츠, 내년 3월 북미 쇼케이스 개최..글로벌 활동 본격 돌입 [Hearts2Hearts to hold a North American showcase in March next year. Global activities begin in earnest].Osen (in Korean).Archived from the original on December 16, 2025. RetrievedDecember 16, 2025 – viaNaver.
^Shotaro, Tanaka (August 10, 2025)."『SMTOWN LIVE』Hearts2Hearts、念願の東京ドームに笑顔「aespa先輩を見て『立ちたい』と心に誓った」 少女時代カバーも披露" [Hearts2Hearts smiles at their long-awaited Tokyo Dome performance at "SMTOWN LIVE" "After seeing aespa seniors, I vowed to myself that I wanted to perform there" and also performed a Girls' Generation cover].Oricon News (in Japanese).Archived from the original on August 11, 2025. RetrievedAugust 11, 2025.
^東方神起、NCT 127、aespaら16組65人東京ドーム集結 2日間9万5000人熱狂【セットリスト掲載 [TVXQ, NCT 127, aespa and 16 groups of 65 people gathered at Tokyo Dome for 2 days 95,000 people enthusiastic [set list posted]] (in Japanese).Oricon. August 11, 2025.Archived from the original on August 12, 2025. RetrievedAugust 12, 2025.
^Hyo-jin, Jeon (February 2, 2026)."SM 대물림되는 핑크 헤리티지, 첫 후쿠오카 콘서트 성황" [SM's Pink Heritage Passed Down, First Fukuoka Concert Success].Dong-A Ilbo (in Korean).Archived from the original on February 3, 2026. RetrievedFebruary 3, 2026 – via Naver.
^Seung-seop, Choi (February 24, 2025).베일 벗은 하츠투하츠 8人 "데뷔날 많이 기다렸다" [Unveiled Hearts to Hearts 8人 "I waited a lot on the day of debut"].Sport Seoul (in Korean).Archived from the original on April 17, 2025. RetrievedApril 17, 2025.
^Min-ji, Min (October 20, 2025)."칼각 퍼포먼스 대표주자 되고파" 하츠투하츠, 시선 사로잡을 컴백 [종합] ["Becoming a representative of knife angle performance" Hearts2Hearts makes an eye-catching comeback [Comprehensive]].Newsen (in Korean).Archived from the original on October 21, 2025. RetrievedOctober 21, 2025 – viaNaver.
^Eun-min, Son (October 9, 2025).10일 경주서 K팝 축제 'APEC 뮤직페스타' 열려 [On the 10th, Gyeongju K-pop festival 'APEC Music Festa' was held.].dgmbc.com (in Korean).Archived from the original on October 13, 2025. RetrievedOctober 13, 2025 – viaNaver.
^Ho-kyung, Park (June 12, 2025).'K 콘텐츠 축제' 부산원아시아페스티벌 11일 개막 ['K-Contents Festival' Busan One Asia Festival to open on the 11th].The Fact (in Korean) – viaNaver.
^Lee, Seungrok (May 12, 2025).하츠투하츠 "美 첫 공연, 꿈꾸는 기분"...'왕고탱고 2025' 출격 [Hearts to Hearts "First performance in the US, feeling like a dream"... 'Wango Tango 2025' launches].Sports Seoul (in Korean).Archived from the original on May 13, 2025. RetrievedMay 13, 2025 – viaNaver.
^Hong-cheol, Moon (August 8, 2025).KB국민은행, 별들의 음악 축제 'KB 조이올팍 페스티벌' 개최 [KB Kookmin Bank holds the 'KB Joy Allpak Festival', a music festival of stars].Breaknews (in Korean).Archived from the original on September 22, 2025. RetrievedSeptember 22, 2025.
^Min-ji, Lee (August 25, 2025).하츠투하츠, 인도네시아 대규모 음악 축제 '라라라 페스티벌' 접수 [Hearts2Hearts takes over Indonesia's largest music festival, Lalala Festival.].Newsen (in Korean).Archived from the original on August 25, 2025. RetrievedAugust 25, 2025 – viaNaver.
^Hye-jin, Kim (June 19, 2025).상큼한 하츠투하츠 [Refreshing Hearts2hearts].Newsis (in Korean) – viaNaver.
^Kwang-so, Lee (June 2, 2025).'2025 메가콘서트' 하츠투하츠, '더 체이스'로 무대 점령 ['2025 Mega Concert' Hearts2hearts Takes Over Stage with 'The Chase'].Daily Sports Hankook (in Korean) – viaNaver.
^Seitaro, Tanaka (March 31, 2025)."Hearts2Hearts、海外公演初となるライブパフォーマンスを日本ファンの前で披露！絶賛の声続く" [Hearts2Hearts performs their first live performance overseas in front of Japan fans! Acclaim continues].Kstyle (in Japanese).Archived from the original on March 31, 2025. RetrievedMarch 31, 2025.
^Myeong-mi, Kim (May 29, 2025).하츠투하츠 'ASEA 2025'서 데뷔 첫 신인상 수상...스페셜 MC 맹활약까지 [Hearts2hearts wins first rookie award at 'ASEA 2025'... Also active as special MC].Newsen (in Korean).Archived from the original on May 29, 2025. RetrievedMay 29, 2025 – viaNaver.
^Dong-je, Park (June 21, 2025).'제34회 서울가요대상' 개최, 아이들·아일릿·NCT 도영·TXT·키키·QWER 등 출연 ['34th Seoul Music Awards' held, Idol, Illit, NCT Doyoung, TXT, Kiiikiii, QWER, etc. to appear].Break News (in Korean).Archived from the original on June 22, 2025. RetrievedJune 22, 2025 – viaNaver.
^abA-ram, Shin (August 21, 2025).글로벌 K-문화의 장 '2025 케이 월드 드림 어워즈' 성황리 마무리[종합] [Global K-culture venue '2025 K World Dream Awards' concludes successfully [Comprehensive]] (in Korean). Celuv Media.Archived from the original on August 22, 2025. RetrievedAugust 22, 2025 – viaNaver.
^Seo-jong, Kang (August 24, 2025).에스파·라이즈·NCT WISH·하츠투하츠·SMTR25, 中 '2025 TIMA' 출격 [Aespa, RISE, NCT WISH, Hearts2Hearts, and SMTR25 to perform at China's '2025 TIMA'].Osen (in Korean).Archived from the original on August 25, 2025. RetrievedAugust 25, 2025 – viaNaver.
^Jung-won, Yoon (September 22, 2025).[2025 TMA] 5세대 책임질 'SM 막내' 걸그룹 하츠투하츠, '넥스트 리더' 수상 [[2025 TMA] 'SM's Youngest' girl group to be responsible for the 5th generation Hearts Receives 'Next Leader' award].The Fact (in Korean).Archived from the original on September 22, 2025. RetrievedSeptember 22, 2025.
^Ming-yu, Kim (November 15, 2025).[포토] KGMA 무대에 선 하츠투하츠 [[Photo] Hearts to Hearts on the KGMA stage].IS Plus (in Korean).Archived from the original on November 18, 2025. RetrievedNovember 18, 2025 – viaNaver.
^Bora, Kang (December 15, 2025).엑소·박재범X롱샷→NCT WISH...'MMA 2025' 레전드 무대 예고 [EXO·Jay Park X Long Shot → NCT WISH... Legendary stages teased for 'MMA 2025'].slist.kr (in Korean).Archived from the original on December 15, 2025. RetrievedDecember 15, 2025.
^Sang-beom, Ham (December 21, 2025)."하츠투하츠, 역시 '2025년 최고의 신인'! 올해 신인상 7관왕 달성" [Hearts2Hearts, the "Best Rookie of 2025"! Winner of seven Rookie of the Year awards.].Sport Seoul (in Korean). RetrievedDecember 21, 2025 – via Naver.{{cite web}}: CS1 maint: url-status (link)
^Min-hye, Joo (October 26, 2025).하츠투하츠, 데프콘과 썸탄다? 개그콘서트서 예능감 폭발 [Hearts2Hearts, flirting with Defcon? Gag concert explosion of entertainment].mhns.co.kr (in Korean).Archived from the original on October 27, 2025. RetrievedOctober 27, 2025 – viaNaver.
^Hye-young, Kim (January 1, 2026)."에스파→스트레이키즈 총출동…'MBC 가요대제전' 2025년 화려한 피날레" [aespa → Stray Kids are all present...'MBC Music Festival' 2025 Spectacular Finale].enews.imbc.com (in Korean).Archived from the original on January 2, 2026. RetrievedJanuary 2, 2026 – via Naver.
^Seung-gil, Lee (January 2, 2026)."하츠투하츠, 2026년이 더 기대된다" [Hearts2Hearts, looking forward to 2026 more].My Daily (in Korean) – via Naver.{{cite web}}: CS1 maint: url-status (link)
^Hyun-jin, Kwon (July 27, 2025).하츠투하츠, 가요대전 하트와 함께 [Hearts2Hearts, with Gayo Daejeon Heart].News1 (in Korean).Archived from the original on July 28, 2025. RetrievedJuly 28, 2025.
^Kang, Seon-ae (November 10, 2025)."NCT드림·에이티즈→엔믹스…'SBS가요대전', 2차 라인업 전격 공개" [NCT Dream·ATEEZ→NMIXX... 'SBS Gayo Daejeon', 2nd lineup revealed].SBS Entertainment News (in Korean). RetrievedNovember 10, 2025 – viaNaver.
^Lee, Ha-na (May 28, 2025).키키하츠투하츠넥스지 베스트뉴아 티스트"좋은 음악퍼포먼스로보 답"[ASEA2025] [Kiiikiii, Hearts2hearts, Nexz, Best New Artist "Repaying with Good Music and Performance" [ASEA2025]].Newsen (in Korean).Archived from the original on May 29, 2025. RetrievedMay 28, 2025.
^Kim, Bong-goo (May 3, 2022).잡코리아·알바몬 '2022 브랜드 고객충성도 대상' 수상 [Job Korea Albamon won '2022 Brand Customer Loyalty Grand Prize'].Korean Economy (in Korean).Archived from the original on May 3, 2022. RetrievedMay 3, 2022 – viaNaver.
^Park, Jin-young (May 8, 2025).지드래곤·송혜교·차주영·아이브·이찬원, 브랜드 고객충성도 대상 선정 [G-Dragon, Song Hye-kyo, Cha Joo-young, Ive, Lee Chan-won selected as Brand Customer Loyalty Award].JoyNews24 (in Korean).Archived from the original on May 13, 2025. RetrievedMay 8, 2025.
^Lee, Jong-do (July 4, 2022).한국소비자포럼, '2022 올해의 브랜드 대상' 소비자 투표 실시 [Korea Consumer Forum held consumer voting for '2022 Brand of the Year Grand Prize'].E2 News (in Korean).Archived from the original on July 5, 2022. RetrievedJuly 4, 2022.
^Hyo-joo, Han (February 12, 2026)."'2026 디 어워즈' 성료" ['The 2026 D Awards Ceremony' Completed].BNT News (in Korean).Archived from the original on February 12, 2026. RetrievedFebruary 12, 2026.
^Kim, Min-seo (September 21, 2025).스키즈 4관왕·에스파 3관왕...'2025 TMA' 마카오 물들였다 [4 Skz Crowns, 3 Aespa Crowns...'2025 TMA' Macau Colored].Media Pen (in Korean).Archived from the original on September 22, 2025. RetrievedSeptember 22, 2025.
^Kang, Mi-hwa (December 17, 2019).[영상M] 오마이걸, 2020년 기대되는 '여자아이돌' [[Video M] Oh My Girl, a 'girl idol' expected in 2020].Maeil TV (in Korean).Archived from the original on December 17, 2019. RetrievedFebruary 27, 2020.
^Park, Jin-young (January 6, 2026).임영웅·데이식스·이창섭·아이유·김연경⋯2026 대한민국 퍼스트브랜드 대상 [Lim Young-woong, Day6, Lee Chang-sub, IU, Kim Yeon-kyung... 2026 Korea First Brand Awards].Joy News 24 (in Korean).Archived from the original on January 6, 2026. RetrievedJanuary 6, 2026.
^Jae-hoon, Lee (February 9, 2026)."카카오엔터, 카카오창작재단·멜론 통해 '한국대중음악상' 타이틀 스폰서" [Kakao Entertainment, through the Kakao Creative Foundation and Melon, is the title sponsor of the Korean Popular Music Awards.].Newsis (in Korean). RetrievedFebruary 10, 2026.{{cite web}}: CS1 maint: url-status (link)
^Ko, Seung-ah (November 30, 2025).지드래곤·스트레이키즈, 대상 영예...홍콩 화재 참사 애도 [2025 마마](종합) [G-Dragon and Stray Kids, Grand Prize Honor... Mourning for the Hong Kong Fire Disaster [2025 Mama] (Comprehensive)] (in Korean). News1.Archived from the original on November 30, 2025. RetrievedNovember 30, 2025 – viaNaver.
^MMA2025 올해의 신인 후보 공개. 올해의 신인에게 투표해 주세요! [MMA2025 Rookie of the Year Candidates Revealed. Please vote for Rookie of the Year!] (in Korean). December 5, 2025. RetrievedDecember 5, 2025 – via Twitter.{{cite web}}: CS1 maint: url-status (link)
^Kang, Bo-ra (November 20, 2025).아이유·지드래곤·로제·플레이브·NCT WISH...'MMA2025', TOP10 후보 30팀 공개 [IU, G-Dragon, Rosé, Plave, NCT WISH... 'MMA 2025' reveals its top 10 candidates: 30 teams].Singles List (in Korean).Archived from the original on November 20, 2025. RetrievedNovember 20, 2025.
^Dong-je, Park (June 22, 2025).'제34회 서울가요대상', 아이들 대상 수상..투모로우바이투게더 3관왕 ['34th Seoul Music Awards', Kids Win Grand Prize.. Tomorrow X Together Wins 3 Awards].Break News (in Korean).Archived from the original on June 22, 2025. RetrievedJune 22, 2025 – viaNaver.
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