The service is operated by a United Kingdom-based subsidiary of U.S. media companyNBCUniversal, a division ofComcast, and primarily features content from NBCUniversal's American media properties.[2][3]
From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind[citation needed] – offering every episode and every season of a broad selection ofreality TV franchises, all in one place and available the same day as the USA. The majority of Hayu’s content premieres on NBCU’s US channels:Bravo,E! andOxygen.[4]
Hayu is available in 45 markets (outside the US) including: Albania, Andorra, Australia, Austria, Belgium, Bosnia, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Malta, Montenegro, the Netherlands, New Zealand, North Macedonia, Norway, the Philippines, Poland, Portugal, Romania, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the United Kingdom on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com.[5][6][7][8][9][10][11][12][13]
In July 2024, NBCUniversal expanded Hayu toITV’s premium streaming service in the UK,ITVX.[14] In September 2024, NBCUniversal expanded Hayu toM6 Group's premium streaming service in France,M6+.[15]
On 26 October 2024, Hayu announcedThe Real Housewives of London as its first-ever commission of an original series. The series is set to premiere exclusively on the service in 2025.[16]
^"Hayu".www.youtube.com. 25 February 2016.Archived from the original on 23 April 2016. Retrieved27 January 2018.
^"Terms and Conditions".Hayu.com. RetrievedFebruary 10, 2025.The hayu Service is provided by Universal Pictures Subscription Television Limited, a company registered in England and Wales
^McDonald, Andy (4 October 2018)."NBC launches Hayu in Canada".TBI (Television Business International). Archived fromthe original on 25 October 2021. Retrieved4 October 2018.
