Gary Vaynerchuk (bornGennady Alexandrovich Vaynerchuk,[a][2] November 14, 1975; commonly known by his aliasGary Vee) is an American businessman, author, speaker, andinternet personality.[3][4][5] He is a co-founder of the restaurant reservation software company,Resy, and Empathy Wines.[6][1][7] First known as awine critic who expanded his family's wine business,[8][9] Vaynerchuk is now more known for his work indigital marketing andsocial media as the chairman of New York–based communications company VaynerX,[10] and as CEO of VaynerX subsidiary VaynerMedia.[11][12]
After graduating from college in 1998, Vaynerchuk assumed responsibility of his father's liquor store, Shopper's Discount Liquors. He renamed the store Wine Library, launched sales online, and in 2006 started Wine Library TV, a dailywebcast on YouTube covering wine.[22] He grew the business from $3 million a year to $60 million a year.[23] In August 2011, Vaynerchuk stepped away from the wine business to build VaynerMedia, a digital ad agency.[22][24]
In 2009, Vaynerchuk and his brother AJ Vaynerchuk founded VaynerMedia, asocial-media-focused digital agency.[28] The company provides social media and strategy services toFortune 500 companies.[28][29] In 2015, VaynerMedia was named one ofAd Age's A-List agencies.[29] With 600 employees in 2016, VaynerMedia grossed $100 million in revenue.[30] The company also partnered withVimeo to connect brands and filmmakers for digital content.[31]
In 2017, Vaynerchuk formed The Gallery, later renamed Gallery Media Group, a VaynerX subsidiary company that housesPureWow, male-orientednews outlet ONE37pm.com, and other media properties.[32][3][33]
Vaynerchuk hosted a video blog on YouTube calledWine Library TV (WLTV orThe Thunder Show) from 2006 to 2011, featuring wine reviews, tastings, and wine advice. The show debuted in February 2006.[37] At 1,000 episodes in 2011, Vaynerchuk retired the show and replaced it with a video podcast calledThe Daily Grape.[38]
In 2010, Vaynerchuk launchedWine & Web onSirius XM satellite radio. The show's programming paired new wine tastings in a "Wine of the Week" segment with coverage of gadgets, trends and startups in its "Web of the Week" segment.[39]
In 2014, Vaynerchuk launchedThe #AskGaryVee Show onYouTube to answer questions from Twitter andInstagram about entrepreneurship, family, and business topics.[40] The show led to Vaynerchuk's fourth book,AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness[41] which reachedThe New York Times Best Seller list.[42]
DailyVee was a daily, video-documentary series on YouTube hosted by Vaynerchuk. Started in 2015, he recorded interviews with other businessmen and broadcasts investor meetings and strategy sessions at VaynerMedia.[10][43]
^Gary Vaynerchuk.Crush It:Why NOW Is the Time to Cash in on Your Passion.
^Friend, Tad (June 7, 2010)."V-va-va-voom!".The New Yorker.Archived from the original on March 31, 2014. RetrievedJanuary 31, 2013.He thumped his heart. 'I was born in the Soviet Union, and we were poor when we came here' — to Edison, New Jersey — 'so it's incredible to me that that many people are interested.'
^O'Donnell, Chuck (February 20, 2018)."How Gary Vaynerchuk's childhood in Edison helps him crush it in business". Courier News.Archived from the original on February 20, 2018. RetrievedJune 29, 2018.The Vaynerchuks eventually relocated and Gary would graduate from North Hunterdon High School, but the Edison environment and his own immigrant's experience seem to have shaped Vaynerchuk to his core.
^Pattison, Kermit (September 16, 2008)."Selling Wine The Web 2.0 Way". Fast Company.Archived from the original on August 31, 2017. RetrievedDecember 10, 2019.
^Robinson, Jancis,Financial Times (November 15, 2008)."The online evangelist".Financial Times.Archived from the original on December 16, 2008. RetrievedNovember 16, 2008.{{cite news}}: CS1 maint: multiple names: authors list (link)
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