Escola Superior de Propaganda e Marketing | |
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| Motto | Latin:Docet qui facit |
|---|---|
Motto in English | Taught by who does it |
| Type | Private |
| Established | 1951 |
| President | Dalton Pastore Jr. |
Academic staff | 628 |
| Students | 9,700 |
| Undergraduates | 7,000 |
| Postgraduates | 2,700 |
| Location | , 23°35′24″S46°38′24″W / 23.58997°S 46.63992°W /-23.58997; -46.63992 |
| Campus | Urban |
| Colors | Red and White |
| Website | www |
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TheHigher School of Advertising and Marketing (Portuguese:Escola Superior de Propaganda e Marketing,ESPM) is aprivatehigher education institution inBrazil.
The school was founded by Rodolfo Lima Martensen,[1] a Brazilian radio host and advertising executive, at the request of media mogulAssis Chateaubriand, owner ofDiários Associados, at the time the largest media conglomerate in Brazil, andPietro Maria Bardi, then director of theSão Paulo Museum of Art. A room in the museum served as the school's first location, where it was named "Escola de Propaganda do Museu de Arte de São Paulo" (Advertising School of the São Paulo Museum of Art). Under Martensen's management, with the motto "Taught by who does it", the school congregated professionals in the advertising business to teach its lone course in Advertising, and to this day stands by the philosophy of associating practice with theory in most of its many undergraduate programs. In 1955, now called "Escola de Propaganda de São Paulo" (Advertising School of São Paulo), it moved to its own premises within the same building, and was denominated "Superior", meaning "ofhigher education". In 1971, school director Otto Hugo Scherb proposed a name change to "Escola Superior de Propaganda e Marketing", which was approved and has been kept to this day. With the support ofAntônio Delfim Netto, thenMinister of Finance and representative of theUniversity of São Paulo, the course in Advertising was made into a 4-year undergraduate course and was recognized by theMinistry of Education. In 1974, with the backing of theGlobo Organization, a new campus was founded inRio de Janeiro, and in 1978, ESPM started offering its first graduate courses, the choice of which was greatly expanded in 1981 by school president Francisco Gracioso, who also created ESPM's second ever undergraduate course,Business Administration with emphasis inMarketing. A third campus was created inPorto Alegre in 1985. Following the turn of the century, the school created doctorate and academic research programs, and introduced many other undergraduate courses, includingDesign,International Relations,Journalism,Information Systems,Social andConsumer Science, andCinema/Audiovisual. Currently, there are two campuses in São Paulo (one for undergraduate education, another for graduate education and post-secondary learning), one in Rio de Janeiro and another in Porto Alegre.
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