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| Product type | Waffle,pancake |
|---|---|
| Owner | Mars Inc. |
| Produced by | Kellanova |
| Country | U.S. |
| Introduced | 1953; 73 years ago (1953) |
| Previous owners | Kellogg Company(until 2023) |
| Website | www |
| Nutritional value per 2 waffles (70 g) | |||||||
|---|---|---|---|---|---|---|---|
| Energy | 190 kcal (790 kJ) | ||||||
27 g | |||||||
| Sugars | 2 g | ||||||
7 g | |||||||
| Saturated | 2 g | ||||||
| Trans | 0 g | ||||||
4 g | |||||||
| |||||||
| Other constituents | Quantity | ||||||
| Cholesterol | 15 mg | ||||||
| †Percentages estimated usingUS recommendations for adults.[1] | |||||||
Eggo is a brand of frozenwaffles owned byKellanova (formerly theKellogg Company), and sold in North America. Several varieties are available, including homestyle, miniature,cherry,blueberry,strawberry,vanilla bliss,brown sugarcinnamon,applecinnamon,buttermilk,chocolate chip, and Thick & Fluffy.[2]
Other than waffles, Eggo also produces a selection ofpancakes,French toast, and egg and cheese breakfast sandwiches, of which varieties include ham or sausage.
By mid-June 2009, Eggo had a 73% share of the frozen waffle market in the United States.[3]
Eggo waffles were invented in 1953 by the American inventorFrank Dorsa, who developed a process by which waffles could be cooked, frozen, and packaged for consumers.
The name “Eggo” was derived from Dorsa’s first product, “Eggo Mayonnaise”. The brand was later applied to waffle mix, potato chips, and eventually to the frozen waffle for which it is primarily known today.[4]
All of the products were produced at a sprawling plant and factory on Eggo Way inSan Jose, California, near the intersection ofUS 101 and East Julian Street. The Dorsas were very involved in local community activities and donated extensively to school and community projects. For Halloween, instead of candy, Tony Dorsa would give out bags of Eggo potato chips to trick-or-treaters.[4]
In 1968, as a means of diversification, the Kellogg Company purchased Eggo.[5] Theiradvertising slogan—"L'eggo my Eggo"—developed byLeo Burnett in 1972 is well known through theirtelevision commercials.[6] Due to similarity between the contractionleggo and the product nameLego, in the later 2000s Kellogg's collaborated withThe Lego Group to produce Eggo waffles shaped like Lego bricks.[7]
In fall 2009, there was a shortage of some Eggo products due to several problems. Among these were alisteria contamination which caused theAtlanta plant to be shut down for cleaning,severe flooding in the Atlanta area, and equipment repairs at the Kellogg plant inRossville, Tennessee.[8][9]
Kellogg's produces anEggo brand breakfast cereal that was shaped to have the likeness of waffles. Flavors includemaple syrup and cinnamon toast. It was originally produced from 2006 to 2012, but after a popular campaign was reintroduced in 2019.[10]
In 2016, theNetflix seriesStranger Things featured Eggo waffles as a key story theme bringing the brand to global attention beyond the countries where the brand is sold. In the show, they are the favorite food of the characterEleven.[11] In 2020, Eggo won the Lausanne Index Prize - Best Product of the Year.[12]
In recent years, Kellogg has expanded its Eggo line, including Lego-shaped Eggos, and seen continued growth in its health-conscious waffle offering, the Nutri-Grain Eggo.
A subsidiary ofMars Inc. | ||
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