.svg) Wish 107.5 logo since 2015 | |
| |
|---|---|
| Broadcast area | Mega Manila and surrounding areas |
| Frequency | 107.5MHz |
| RDS | WISH FM |
| Branding | Wish 107.5 |
| Programming | |
| Language | English |
| Format | Adult hits,OPM |
| Ownership | |
| Owner | Progressive Broadcasting Corporation |
| Operator | Breakthrough and Milestones Productions International |
| Through BMPI: Radyo La Verdad 1350 Through PBC: DWAO-DTV (UNTV) | |
| History | |
First air date | August 31, 1987 (1987-08-31) |
Former names | |
Call sign meaning | Pronounced as "new" (former branding) |
| Technical information | |
Licensing authority | NTC |
| Class | A, B and C |
| Power | 25,000watts |
| ERP | 75,000 watts |
| Links | |
| Website | www |
DWNU (107.5FM), broadcasting asWish 107.5(pronounced as Wish one-o-seven-five), is a radio station owned byProgressive Broadcasting Corporation and operated byBreakthrough and Milestones Productions International (BMPI), the media arm of theMembers Church of God International (MCGI). The station's studio is located atLa Verdad Christian College - Caloocan Building, 351EDSA, Brgy. Bagong Barrio West,Caloocan, while its transmitter is located at theUNTV Transmitter Complex, Sumulong Highway,Antipolo.
Online, Wish 107.5's first officialYouTube channel is currently the Philippines' No. 1 YouTube channel by a local FM station with more than 4.4 billion views and 15.2 million subscribers and got its Diamond Play button fromYouTube Creators Awards.[1][2][3] The 2nd official YouTube account Wish 1075 (Wish USA) also got more than 384 million views and 2.37 millions subscribers.
On August 31, 1987, an unnamed radio station began broadcasting on 107.5FM, playingnew wave music without call letters or DJs for a month. Upon revealing itself as “DWNU” and inviting listeners to call, its phone lines were inundated for three hours. At the time, its studios were located in Paseo De Roxas, Makati.
NU 107 was conceived by radio veteran Mike Pedero and businessman Atom Henares. Their vision was to establish a benchmark for youth music, with NU 107 broadcasting “dynamic, young, passionate, creative” rock music, aiming to set a new standard for musical taste.
NU 107 first hit the airwaves on October 31, 1987, being one of two FM stations (the other being Power 105 BM FM (now105.1 Brigada News FM Manila) that played the latestnew wave andpunk hits during that time. It was also known as the station that inherited the format ofWXB 102 (now102.7 Star FM), which went off air a few months before the birth of NU 107. Meanwhile, the other rock station on the Metro Manila FM bandwidth, Boss Radio DZRJ 100.3 (now100.3 RJFM), usually playedclassic rock of the '60s and '70s unlike NU 107 and Power 105 BM FM. Banker Atom Henares started the radio station in 1987, playingnew wave music for about six weeks on the 107.5 MHz frequency. After that, when the station's tagline "The Home of New Rock" was aired and their telephone number was announced, the station's telephone rang for three hours straight.[4]
PresidentCorazon Aquino issued an executive order requiring radio stations to air at least threeOriginal Pilipino Music (OPM) hourly; the station asked for contributions from listeners, under the program "In the Raw". The station also instituted theNU Rock Awards, in which the inaugural edition had guests such asJoey Pepe Smith,Freddie Aguilar andGrace Nono, to honor the country's best rock musicians.[5] With Henares were Mike Pedero, who would later become its vice-president, and Cris Hermosisima who would later become the station manager. Back then, its studios were located at the Solidbank Building (now PSBank Center) along Paseo de Roxas in Makati.
In the 1990s, NU 107 mainly played Americangrunge andalternative rock hits from bands likeNirvana,Soundgarden,Pearl Jam andSilverchair. Also, during that decade, the station played demos and songs from Filipino rock bands, most of which were unsigned. As a result, bands such asThe Youth,Yano,Razorback,Wolfgang,Eraserheads,AfterImage andRivermaya, among others, became highly popular as thePinoy rock scene surged the airwaves. Later, the station formulated the show "In the Raw", which featured demos from amateur bands.[6][7]
In 1994, NU 107 held its first NU Rock Awards, which honored the country's most distinguished rock artists every year. The NU Rock Awards was held annually until 2010.
Furthermore, NU 107 had a music chart show, the "Midnight Countdown", which was held every Sunday midnight, charting the top 12 rock songs every week. Among the most popular hits that topped the "Midnight Countdown" were "Paris" by Filipino bandChicosci (which lasted 52 weeks) and "Shimmer" by American bandFuel (which lasted for a year).
Among the popular radio shows on NU 107 during the '90s were "The Crossroads", which playedblues andclassic rock; "Euro Rock", which played European rock music; "Against the Flow", which playedChristian rock; and "Not Radio", which played foreignindie music; and the morning show "Zach and Joey in the Morning". By 1994, NU 107 emerged as the number one in the AB market, or the upscale listeners, among commercial radio stations inMetro Manila at 32% according to the Radio Research Council, Inc. The station also opened their fourth station inDavao City to go along with its flagship Metro Manila station, andCebu City andIloilo City stations in theVisayas.[8]
This period saw NU 107 introducing a number of innovations in the Philippine music scene.[4] Another innovation was the idea of the NU 107 Pocket Concerts, which were concerts held in various malls. Prior to this, concerts of that size were simply not held. They became relatively common after the success of the first NU 107 Pocket Concerts.[4]
NU 107 then playednu metal music (popularly known among Filipino rock fans as the "kupaw" subgenre) popularized by Filipino bandsSlapshock,Greyhoundz, Queso (formerly Cheese), and Chicosci (formerly Chico Science); and foreign bands like theDeftones,Korn,Limp Bizkit andSlipknot. Later, the station popularizedCebuano rock bands likeUrbandub, Frank!, Sheila and the Insects,Junior Kilat, and Franco.
Meanwhile, in 2001, the Progressive Broadcasting Corporation aired the TV counterpart of NU 107, UNTV 37 (nowUNTV News and Rescue, which eventually became the first public service channel in Philippine Television), on the free UHF band. The TV station, now operated and managed byBreakthrough and Milestones Productions International, an affiliate of a religious group known for its programAng Dating Daan, theMembers Church of God International (MCGI), used to play music videos of songs played on NU 107. It also aired the TV version of "In The Raw" and clips from past NU Rock Awards and NU 107 events like the Summer Shebang, Pocket Concerts and Party Monsters on the Loose.
For a while, the station popularized theemo rock subgenre, playing foreign hits from foreign bands likeThe Used andMy Chemical Romance and local emo bands likeTypecast and Blue Boy Bites Back. In the late 2000s,indie pop became popular on the station with the rise of Filipino indie pop bandsUp Dharma Down,Taken by Cars,Pedicab andNarda.
Also in this decade, bands who were first featured on "In The Raw" likeSugarfree, Twisted Halo,Itchyworms andSilent Sanctuary rose to mainstream fame. In 2005, the "Midnight Countdown" was transformed into the "Stairway to Seven", NU 107's daily countdown of the top seven most popular rock hits. NU 107 also introduced an array of shows, like "Dredd at the Control", "Time Bomb", "Metal Madness", "Let's Fun", "University Rock", "Rock Ed Radio", "Pirate Satellite" and "The Room". In 2007, the station celebrated its 20th anniversary with the 2007 NU Rock Awards. Hermosisima, the station's network operations head, remarked to thePhilippine Daily Inquirer that the station will continue on its current format "and we exert every possible means to keep it alive, especially in relation to the local rock scene."[9]
Former DJ Joyce Ann Burton Titular, popularly known as Jaedee, disclosed on her blog that NU 107 would close down in 2011, reportedly due to financial constraints (brought about by lack of advertisers' support) and poor ratings (as it struggled against other stations such as90.7 Love Radio,IFM 93.9,Barangay LS 97.1 andTambayan 101.9), which was later confirmed at the 2010 NU Rock Awards. On October 27, 2010, theManila Bulletin reported that the station would sign off on November 7, 2010. Musicians and the recording industry "expressed sadness over developments regarding the station."[10]
During the 2010 NU Rock Awards on October 29, Hermosisima announced that it was going to be the last Rock Awards, and that the station will be reformatted and injected with new capital.[11] On the week leading up to the final day, aFacebook page was set up to formally organize the final day of broadcasts. More than a thousand fans responded to the call.Barangay officials in Brgy. San Antonio inPasig were informed of the matter beforehand.
On Sunday, November 7, speakers were set up outside NU 107's studio where a crowd had gathered carrying candles as a sign of support. The crowd, which included musicians and supporters, stayed at NU 107's studios atOrtigas Center,Pasig. Some of the crowd wrote on a wall their sadness and memories, as well as their wishes for the station and its staff. The final edition of "In the Raw" had rock bandsUrbandub andItchyworms performing live. The disc jockeys openly wept as they thanked the supporters during the station's final hour. Hermosisima was the last person on the microphone with the final words:"This has been NU 107, the Philippines' one and only Home of NU Rock... This is NU 107, we are signing off", withThe Eraserheads' "Ang Huling El Bimbo" as the final song of the station. Outside the building, the crowd joined in with the last half of the song, with loud chanting following after the song had finished. NU 107 signed off on November 8, 12:05 a.m, after the usual sign-off notice and the Philippine national anthem "Lupang Hinirang", sung by everyone gathered inside the station and outside the building premises,[12] especially the final line of the anthem, which was sung fortississimo in unison, thus marking the end of NU 107 after 23 years of broadcasting. Footage of this can be found onYouTube as well as on other websites, including commentary and analysis regarding the final day of broadcast.[13][14]
"Lumapit" by Archipelago was the last song that stayed at the number 1 spot on the NU 107 "Stairway to Seven" charts before the station closed down after 23 years. According to thePhilippine Daily Inquirer, the new format had to imitate the format of various 'masa' stations to target listeners at the lower brackets of the socioeconomic scale. The new programming drew in more advertisers compared to the upscale market that NU 107 targeted.
On November 9, 2010, the station went back on air with a mass-based format, with the branding unveiled as107.5 Win Radio the following day.
Managed byZimZam Management, Inc. of Manny Luzon, who became EVP and COO on October 10, 2010, Win Radio aimed to be a “more decent mainstream frequency” with “responsible programming,” avoiding songs with “double meaning.”[15][16] Just four months after its launch, it ranked #7 in the March 2011 KBP Radio Research Council survey.
On June 26, 2014, Win Radio ceased broadcasting on 107.5 FM and moved to91.5 FM two days later, taking over the former 91.5 Big Radio frequency.
In 2014, Breakthrough and Milestones Productions Incorporated (BMPI), under Chairman and CEO “Kuya”Daniel Razon (aka “Dr. Clark”), assumed management of the107.5 MHz frequency. The station relocated its studios from Pasig to the UNTV Building in Quezon City[17] and its transmitter facilities moved to the new UNTV transmission tower on Sumulong Highway, Antipolo. This solidified BMPI's influence across PBC's media platforms in Mega Manila, severing ties with the defunct UNTV (“un-tee-vee”) era. Concurrently, the Win Radio brand (under Manny Luzon's management) transferred to 91.5 FM.
The station soft-launched on June 26, 2014, as “107.5,” playing automated music and teasers for its upcoming jingle (sung byGerald Santos and composed by Mon del Rosario).[18] Its formal launch as107.5 Wish FM occurred on August 10, 2014, with the “Wish Concert”[19] at theWorld Trade Center in Pasay, officially signing on at 9:45 PM. On October 20, 2014, it was rebranded as Wish 107.5 (pronounced “one-oh-seven-five”).[20] Willy “Hillbilly Willy” Inong served as station manager from inception until October 11, 2015, when Bryan “T-Bowne” Quitoriano took over.
During its launch, 107.5 Wish FM introduced the “Wish FM Bus,” the first mobile FM radio booth in a bus, a concept inspired by its sister station,Radio La Verdad 1350.
The station's new headquarters, the 16-storeyPhilippine Broadcast Hub (formerlyThe Millennial Tower) alongEDSAPhilam, is currently under construction and will also house UNTV and Radio La Verdad.[21]
By July 2021, after nearly seven years with its new format, Wish FM became the third most listened to FM radio station in Metro Manila.
Wish FM's “The Roadshow” broadcasts remotely from the “Wish FM Bus,” featuring local artists performing original songs and covers. Their “Wishclusive” performances, recorded in high-quality audio and HD video, are uploaded toYouTube. Within two years, Wish 107.5's YouTube channel became the top FM radio station channel in the Philippines, the first to surpass 1 million subscribers. As of November 2022, it boasted over 5 billion views and more than 13.6 million subscribers.
On March 28, 2016, Wish 107.5 launched its television program, "Wish 107.5 TV," airing weekdays from 4:30 PM to 5:30 PMPST onUNTV. It was hosted by DJs Jelly Kiss, Faye, Alice, and Princess Leigh.[22] In July 2016, its TV slot was replaced by “Serbisyong Kasangbahay.” By August 2016, DJs Jelly Kiss and Princess Leigh departed Wish 107.5. Singer Aliya Parcs joined as a DJ for “Wishlist,” while “The Roadshow” saw celebrity guest hosts beforeRobin Nievera took over.
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Since 2016, Wish 107.5 has hosted its annual Music Awards, recognizing artists who performed live in the “Wish FM Bus.” This “FM Radio on Wheels” initially traveled Metro Manila and nearby Luzon provinces, later expanding nationwide and even to Los Angeles via Wish USA.
On July 30, 2023,GMA Network's comedy showBubble Gang parodied Wish 107.5's radio bus as the “Waste Truck.” In the segment, actor-comedianMichael V. performed “Oh Wow!,” a parody ofDilaw's songUhaw (Tayong Lahat).
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