 | |
| Type | Television network |
|---|---|
| Country | Peru |
| Programming | |
| Picture format | 1080iHDTV |
| Ownership | |
| Owner | Grupo ATV (Albavision) |
| History | |
| Launched | 1959 (as TV El Sol) April 18, 1983; 42 years ago (1983-04-18) (current incarnation) |
| Former names | Canal 9 (1983-1992) |
| Links | |
| Website | www |
| Availability | |
| Terrestrial | |
| Analog VHF | Channel 9 (Lima, listings may vary) |
| Digital VHF | Channel 9.1 (Lima, listings may vary) |
ATV (known asAndina de Televisión) is a Peruviantelevision network founded in 1959 and relaunched in 1983. The network is the flagship property ofGrupo ATV, one of Peru's largest media and broadcasting companies.
What is known today as ATV started in 1959 as TV El Sol Canal 9 with Alfonso Pereyra as its first manager. El Sol also had relay stations inHuacho on channel 7 andIca on channel 11.[1] After unsuccessful attempts to run it in the early 1970s and subsequent political turmoil in Peru, the station was closed; however, it became aTV Perú local station for theLima metropolitan area.
By 1981, the channel was under new leadership. Carlos Tizón Pacheco, who financed the 1980 presidential campaign of President Fernando Belaúnde Terry, and then-president of local auto firm PROMASA, took over the channel frequency with his firm Andina de Radiodifusión, S.A.,[2] with test broadcasting commencing on May 9 the same year. After two years the channel returned to broadcasting on April 18, 1983, with President Terry presiding.
Since then the station has quickly gained a Peruvian audience by showing foreign films and broadcastingdramas, usually from Brazil. Until 1992 the station was known asCanal 9 (Channel 9), after itsLima,PeruVHF frequency, up until 1986 it had only been a local station, with national broadcasting starting only in 1987.
Canal 9's broadcasts began on April 18, 1983, cwhen it was inaugurated at a house at Arequipa Avenue, in the district of San Isidro by presidentFernando Belaúnde Terry, and by the archbishop of Lima,Juan Landazuri Ricketts who blessed the new channel after a large advertising campaign and broadcasting a test signal for three months.
Canal 9 quickly gained audience and popularity,[3] showing during its initial decade a varied schedule consisting of feature films (after the opening ceremony it airedAmerican Graffiti), first-run American series such asMacGyver orHunter; successful Venezuelan telenovelas such as Las Amazonas, Cristal orLa dama de rosa and animated series such asSandybelle,The Flintstones,The Jetsons yDungeons & Dragons.
Regarding original productions, the channel obtained good reception from the viewing audience, with programs such asEl dedo, current affairs programsEsta Noche by Gonzalo Rojas,Documento andUno más uno byFernando Ampuero, musical programHits del Momento by Miguel Millaand its news programs presented by Aldo Morzán,María Teresa Braschi, Gonzalo Iwasaki, Suzie Sato and the deceased journalist María Claudia Zavalaga.
In 1985, the channel was acquired by the Vera Gutiérrez brothers.[4]
In 1986, Canal 9 associates with PROA (Productores Asociados S.A.) ofFrancisco J. Lombardi producing its first dramatic production, in January: the telenovelaBajo tu piel (1986), later in the middle of the yearMalahierba (1986-1987). LaterPaloma (1988) and finallyKiatari, buscando la luna (1989).
During 1987, the station started its nationwide expansion by associating with two companies that broadcast television signals in the Peruvian inland: Norperuana de Radiodifusión, S.A (currentlySol TV, based in Trujillo) and CRASA, whose main station was Canal 8 Arequipa (currentlyATV Sur) and was the owner of several stations in the south of the country. This way, both regional networks aired a large part of Canal 9's programming to the inland region.
In 1989, Carlos Tizón sold his shares at Andina de Radiodifusión S.A. to businessman Julio Vera Gutiérrez, who took on the control of Canal 9 in Lima. His wife, Graciela Abad and later the sons of Julio Vera started taking in directive positions at the channel.[5]
In April 1990,Fuego cruzado started, Mariella Balbi and Eduardo Guzmán's original debate program. It was the first Peruvian talk-show which used the modern American format by gathering in the studio set a group of people facing a controversial topic and, live, discussing around it. Invitees had to be functional to the discussion and its production team was no stranger to scandal.Fuego cruzado, which was on air for five years, enabled the channel's manager, Federico Anchorena, to become a pioneer in the new phase of Peruvian Television with formats ahead of its time.[6]
In 1991, Canal 9, alongsideBackus y Johnston, decided to produce miniseries, the first of which beingRegresa, a miniseries based on the life ofLucha Reyes which caused controversy in the Peruvian artistic scene. It was followed byLa Perricholi in 1992, and in 1993Bolero andTatán, which were the last miniseries produced in this phase.
On January 14, 1992, due to the interconnection via satellite at the national level, the then denominated Channel 9 changes its name toATV (abbreviation ofAndina de Televisión).
The station is among the most watched television stations in Peru, often obtaining high ratings from past TV shows such asMagaly TV, a magazine and gossip show hosted by Peruvian journalistMagaly Medina.
In November 2006, the Peruvian Minister of Transports and Communications published in the Peruvian government's official newspaper "El Peruano" a decree concerningDigital terrestrial television. In April 2007, ATV started to test their HD channel with American ATSC system on channel 30. Then when Peru adopted ISDB-T years later, ATV began testing ISDB-T broadcasts in the capital in September 2009. ATV's HD signal was officially released on March 31, 2010, 1 day afterTV Perú, being the first Peruvian private television network to do so.
ATV programming is varied and tries to attend to all agrees and cultural groups within Peru. Among their usual programming is a morning show called "Que Tal Mañana!" hosted byLaura Borlini and comediansFernando Armas andHernan Vidaurre; soap operas such asPasión de Gavilanes,El Color del Pecado orEl Cuerpo del Deseo; news shows which include the daily "Primera Noticia",ATV Noticias andEl Deportivo and the Sunday'sDia D; folkloric shows likeCanto Andino; a movie reviews show calledDe Película; a toddler-oriented programme called "Tu Bebe". It also broadcastsWWE showsRAW andSmackdown and its monthly pay per views. In January 2013, they started to broadcastPablo Escobar: El Patrón del Mal, followed byEl Señor de los Cielos in 2014.
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"Hemos comenzado el año con 10 producciones nuevas (Todo o nada, Caiga quien caiga, Magaly Tv, Tiempo Extra, Pese a quien le pese, Sabor y salsa, Pecado original, ATV Noticias, Sin Censura y Aquí y ahora), y ahora queremos desarrollar otros para lo que resta del 98. Junto con las novelas figuran, nuevas series enlatadas y hasta un proyecto de fin de semana. Estamos evaluando porque nosotros fuimos los iniciadores de Fuego Cruzado y de producciones novedosas", manifestó
| IRTP | |
|---|---|
| Grupo ATV | |
| Plural TV | |
| Telefónica del Peru | |
| Enfoca Group | |
| Panamericana Inversiones | |
| Other channels | |
| Defunct | |
