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| Company type | PLC |
|---|---|
| Industry | Textile |
| Founded | 2003; 23 years ago (2003) |
| Headquarters | Wieliczka,Poland |
Area served | Europe,Asia |
Key people | Igor Klaja (CEO) |
| Products | T-shirts,shorts,jackets,swimsuits,sandals,sports equipment |
Number of employees | 850 |
| Website | 4fstore.com |
4F is a Polishclothing company established in 2003 and headquartered inWieliczka, in southernPoland. The company is owned by OTCF S.A. whose othersubsidiaries include brands like Outhorn and 4Faces. It offers sports, tourism andcasual wear clothing as well asaccessories. The brand currently operates 230 stores in East-Central Europe and its products are present in around 500multi-brand stores in 40 countries.[1][2][3]
4F manufactures a wide range of sportswear andcasual wear products, such ast-shirts,shorts,jackets,swimsuits,sandals,flip-flops,bags andbackpacks. The company'ssports equipment includesski suits andbicycle helmets.
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In 2003, the Horn Partner company (currently OTCF S.A.) opened its firstretail store offering sportswear under the 4Fun brand. In 2007, the company changed the name to 4F Performance, and since 2010 it has adopted the 4F name.[4]
In 2008, it officially started cooperation with thePolish Olympic Committee (PKOl). The brand was selected to dress Polish athletes at the2010 Winter Olympics inVancouver,2012 Summer Olympics inLondon,2014 Winter Olympics inSochi,[5]2015 European Games inBaku as well as2016 Summer Olympics inRio de Janeiro.[6] It also provided sportswear clothing to young Polish athletes at theYouth Olympic Games inSingapore andNanjing. Besides the PKOl, since 2010, the company has also been collaborating with the Polish Paralympic Committee.[7]
4F cooperates with seven other national olympic committees and has dressed 9 national representations, including teams from Poland,Serbia,[8][9][10]Croatia, Latvia,[11]Greece,[12]North Macedonia,[13]Lithuania,Slovakia[14] andUkraine.[15]
In 2016, 4F company opened its first stores abroad inLatvia,Slovakia,Romania and theCzech Republic.[16]
The brand is also an official partner of such organizations as the Polish Ski Federation (2007), Polish Biathlon Association (2010),Polish Athletic Association (2013),[17] PolishSpeed Skating Association (2014), the Polish Handball Federation (2017) and the Slovak Biathlon Association (2018).[18][2]
In 2018, the 4F company was unveiled as one of the official presentingsponsors of theFour Hills Tournament held inGermany andAustria for the next four upcoming editions of the event[19] as well as theFIS Alpine World Ski Championships in 2021.[20] The company also opened its first store in Asia inBangkok, Thailand.[21] In 2020, the company became one of the official global partners of the 7th edition of theWings for Life World Run.[22] The company also opened its first flagship store in Ukraine inKyiv with two more openings planned by the end of the year.[3]
During the globalCOVID-19 pandemic, the company shifted its focus toe-commerce with internet sale of its goods soaring by 114% constitting 16.5% of the total retail sale of the company in 2020.[23] In September 2020, the company launched the sportswear collection designed byAnna Lewandowska. The collection was described as "promoting the image of modern femininity".[24]
In 2021, the company had begun its cooperation with the Polish volleyball teamZAKSA Kędzierzyn-Koźle, the winner of2020–21 CEV Champions League.[25] From the lastEuroBasket 2022, the company became the new official supplier of thePoland national basketball team played at home. In the same year also became the official supplier of thePoland national Athletics team. From the 2023/2024 season the brand also became the new official kit supplier of the Slovak basketball champion'sBK Inter Bratislava team.
In 2023, the company opened its first two salons inQatar and further expanded its presence on the Thai market by opening a second store in Bangkok.[26] The company also launched its first concept store inVilnius and eighth overall in Lithuania.[27]
The company has been working onsustainable development and introduced the 4 Change strategy aimed at combating the negative effects of thetextile industry such asfast fashion on the environment. It focuses on such aspects as promotingcircular fashion and collaborating with organizations concerned with the protection of the environment.[28][29] At the2024 Summer Olympics inParis, 4F became the official kit supplier of theUkraine olympic national football team.[30] In June 2024, 4F become the official kit supplier forThai League 2 clubPattaya United. Since 2025, 4F also become the new official kit supplier of theUkraine men's national volleyball team at the2025 FIVB Men's Volleyball World Championship.[31]
The list includes both present and former ambassadors of the brand:
