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WRFC (960 kHz) is a commercial AM radio station in Athens, Georgia. It airs a sports radio format, mostly using programming from ESPN Radio. Owned by Cox Media Group, the television and radio subsidiary of Cox Enterprises, the station is sister to radio stations WNGC, WGAU, WGMG, WPUP, WXKT and the WSB family of stations in nearby Atlanta. WRFC has studios in downtown Athens. The transmitter is located off West Vincent Drive in the North Valley neighborhood, northwest of Athens.