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Vaccaro brothers originally from Sicily were Italian-American businessmen. Involved in import of fresh produce, they incorporated as the Vaccaro Bros. and Co. in 1906. Also expanded into providing ice to refrigerate the ships eventually building up a 35-ship fleet. As the nature of businesses expanded, in 1924, the company's name was changed to Standard Fruit Company and in 1926 to Standard Fruit and Steamship Company.