Unicast was the internet marketing and advertising technology group of (Nasdaq: ENLV). It provided services for agencies, advertisers and publishers to create, deploy and measure the performance of what they called "Premium Rich Media" (PRM) digital ad campaigns. Unicast was founded in 1999 and opened its first European office in the UK in September 2007. Enliven was later acquired by DG, who were in turn acquired in 2008 by .