Hayu (stylized as hayu. and pronounced "hey U" /ˈheɪjuː/ HAY-yoo) is a subscription-based video streaming service owned by NBCUniversal, a division of Comcast, introduced in 2016. Hayu is available in the United Kingdom, Ireland, India, Italy, Australia, Denmark, Iceland, Sweden, Norway, Finland, Canada, the Netherlands, Belgium, Luxembourg, Hong Kong, Philippines, Spain, Germany, Singapore and Portugal. The service features on demand reality television episodes of series premiering day-and-date (or day-after) as the US, mainly programming originally aired by NBCU's networks Bravo and E!.