This content was extracted fromWikipedia and is licensed under theCreative Commons Attribution-ShareAlike 3.0 Unported License
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. Dove's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. Part of the overall project was the Evolution campaign.