Canoe Country Outfitters was formed in 1946 in Ely, Minnesota, to provide canoe trip outfitting services for Quetico Provincial Park and Superior National Forest and what was to become Boundary Waters Canoe Area Wilderness (BWCAW). Bill Rom started the business and then sold it to Bob Olson Sr. (who had already worked there for 25 years) in 1975. At times they have been dubbed to be the largest canoe outfitter in the world. They operate from two locations, one in downtown Ely, Minnesota, the other on Moose lake, about 20 miles east of Ely.
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