rfm: Recency, Frequency and Monetary Value Analysis
Tools for RFM (recency, frequency and monetary value) analysis. Generate RFM score from both transaction and customer level data. Visualize the relationship between recency, frequency and monetary value using heatmap, histograms, bar charts and scatter plots. Includes a 'shiny' app for interactive segmentation. References: i. Blattberg R.C., Kim BD., Neslin S.A (2008) <doi:10.1007/978-0-387-72579-6_12>.
| Version: | 0.3.0 |
| Depends: | R (≥ 3.2) |
| Imports: | dplyr,ggplot2,magrittr,RColorBrewer,rlang,scales, stats,treemapify, utils,xplorerr |
| Suggests: | cli,covr,DT,gganimate,gifski,kableExtra,knitr,png,plotly,rmarkdown,rmdformats,testthat (≥ 3.0.0),vdiffr |
| Published: | 2024-02-26 |
| DOI: | 10.32614/CRAN.package.rfm |
| Author: | Aravind Hebbali [aut, cre] |
| Maintainer: | Aravind Hebbali <hebbali.aravind at gmail.com> |
| BugReports: | https://github.com/rsquaredacademy/rfm/issues |
| License: | MIT + fileLICENSE |
| URL: | https://github.com/rsquaredacademy/rfm,https://rfm.rsquaredacademy.com/ |
| NeedsCompilation: | no |
| Materials: | README,NEWS |
| CRAN checks: | rfm results |
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