BTYD: Implementing BTYD Models with the Log Sum Exp Patch
Functions for data preparation, parameter estimation, scoring, and plotting for the BG/BB (Fader, Hardie, and Shang 2010 <doi:10.1287/mksc.1100.0580>), BG/NBD (Fader, Hardie, and Lee 2005 <doi:10.1287/mksc.1040.0098>) and Pareto/NBD and Gamma/Gamma (Fader, Hardie, and Lee 2005 <doi:10.1509/jmkr.2005.42.4.415>) models.
| Version: | 2.4.3 |
| Depends: | R (≥ 3.5),hypergeo,optimx,dplyr |
| Imports: | Matrix |
| Suggests: | knitr,rmarkdown |
| Published: | 2021-11-17 |
| DOI: | 10.32614/CRAN.package.BTYD |
| Author: | Lukasz Dziurzynski [aut], Edward Wadsworth [aut], Peter Fader [ctb], Elea McDonnell Feit [ctb], Daniel McCarthy [aut, ctb], Bruce Hardie [ctb], Arun Gopalakrishnan [ctb], Eric Schwartz [ctb], Yao Zhang [ctb], Gabi Huiber [ctb, cre] |
| Maintainer: | Gabi Huiber <ghuiber at gmail.com> |
| BugReports: | https://github.com/ghuiber/BTYD/issues |
| License: | GPL-3 |
| NeedsCompilation: | no |
| Materials: | README,NEWS |
| CRAN checks: | BTYD results |
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