Did Jay-Z Make $50 Million Off Ace of Spades?
Ace of Spades popping now, only brings a multi-millionaire more.
Jay-Z was poppingCristal back when a lot of ya thought it was beer and shit. But then in '06 he realized that them fuckers racist, so he switched gold bottles and went on to thatAce of Spades and overnight it became the hip-hop's drink of choice. But it turns out Hov's co-sign might not be as authentic as you think. In a new piece titled "Jay-Z’s Great Champagne Robbery"—which is excerpted from the new bookEmpire State of Mind: How Jay-Z Went from Street Corner To Corner Office—The Atlantic uncovers the real depth of Hov's associations with Armand de Brignac (which he casually refers to as Ace of Spades) and how much coin it's generating for one ofrap's reigning cash kings.
On how much cake Hov is making off the brand:
On the perceived quality of Ace of Spades:
The inconsistent story on how Jay-Z discovered the little known French liquor label:
[The Atlantic viaMy Global Hustle]
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