The third cycle of America's Next Top Model debuted on September 22, 2004, and was hosted by model Tyra Banks. It was the first cycle to gain partnership with cosmetics magnate CoverGirl and ran weekly commercials during the show named Beauty Tip of the Week with Jay Manuel and Elsa Benítez as well as the CoverGirl of the Week contest.[citation needed] Also the cast was increased to 14 contestants. The season's catch-phrase was "Beauty In Progress".
The prizes for this cycle were:
A modeling contract with Ford Models.
A fashion spread and cover in Elle Magazine.
A US$100,000 contract with CoverGirl cosmetics.
The following prizes had been removed:
A modeling contract with IMG Models.
A fashion spread and cover in Jane Magazine.
A cosmetics campaign with Sephora.
The international destinations during this cycle were Montego Bay, Jamaica (for one episode), and Tokyo, Japan, the show's first visit in Asia and across the International Date Line.
The winner was 19-year-old Eva Pigford from Los Angeles, California.
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