Online Consumer Misbehavior: The Effects of WOM versus Observational Learning

Authors

Jingwen Chen,School of Business Administration, Zhongnan University of Economics and Law, China
Yuan Yin,School of Business Administration, Zhongnan University of Economics and Law, China
Shumeng Liao,School of Business Administration, Zhongnan University of Economics and Law, China

Recommended Citation

Chen, Jingwen; Yin, Yuan; and Liao, Shumeng, "Online Consumer Misbehavior: The Effects of WOM versus Observational Learning" (2014).WHICEB 2014 Proceedings. 96.
https://aisel.aisnet.org/whiceb2014/96